Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Scott Brinker’s Martech for 2026 report offers a lucid map of the terrain GTM teams must now navigate: a marketplace no longer defined by sequential buyer journeys, increasingly shaped by agentic AI, destabilized by volatility and governed by nonlinear patterns of evaluation and decision-making. Yet during the same period in which martech blossomed into a
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To craft a letterset that did both – and in doing so sits as both a tool for display and body text – Thierry and the team at Grilli meticulously studied the curves of these older lettersets and whittled away at any letterforms that “were too awkward” to be transformed into successful text styles. Whilst
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Coursera has agreed to acquire Udemy in a stock-for-stock transaction that will combine two large online learning platforms with consumer and enterprise businesses. Under the terms of the deal, each Udemy share will be exchanged for 0.800 Coursera shares. Following the transaction, Coursera shareholders will own approximately 59% of the combined company, while Udemy shareholders
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The MAHA initiative has largely been pushed by health secretary Robert F. Kennedy Jr. and the Trump Administration. It’s a broad slogan, and the MAHA movement has come to stand for different things in different people’s eyes, depending on which initiatives they most closely follow. For some, MAHA has been defined by its efforts around medicines and
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Disney‘s Olaf is a festive favourite. The lovable, optimistic snowman from Frozen starred in his own holiday special back in 2017 and he’s a popular choice for Christmas decorations. Now the animated character crossed from the screen into the real world in an impressive feat of engineering. Disney has created a sophisticated self-roaming Olaf robot
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Google’s Danny Sullivan discussed SEO and AI where they observed that their ranking systems are tuned for one thing, regardless if it’s classic search or AI search. What he talked about was optimizing for people, which is something I suspect the search marketing industry will increasingly be talking about. Nothing New You Need To Be
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On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads On’s internal creative studio, overseeing
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James likes to navigate between physical and digital design by setting limitations: “I rarely start with a sketch. I like setting physical limits,” he says, instead beginning with loose ideation and following through as the concept meanders. He tears newsprint, working until the paper runs out, and it’s these challenges he sets that push out
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In an interview with the Big Technology Podcast, Sam Altman seemed to struggle answering the tough questions about OpenAI’s path to profitability. At about the 36 minute mark the interviewer asked the big question about revenues and spending. Sam Altman said OpenAI’s losses are tied to continued increases in training costs while revenue is growing.
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Source: AIDigital’s The State of AI Maturity Most ad agencies are talking about AI — but few are doing it at scale, according to a AIDigital’s “The State of AI Maturity.” The report shows agencies are deep into the exploratory phase when it comes to adopting AI, with a wide gap between intent and execution.
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Concept artists play a vital role in shaping the look of environments and characters, and the entire mood of films, video games, animation and more. Their visual blueprints guide directors, designers and developers throughout the development process, not only in the early stages (See our feature: what is concept art?) To recognise that work, the
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When your search and social strategies are intertwined, they work together like a well-oiled machine, and your search visibility can multiply. For years, SEO and social media teams more often than not operated in silos, rarely engaging with each other and never working in tandem. SEO focused on optimizing for the latest Google algorithm update
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A packaging and pulp manufacturer is not the obvious answer when the conversation turns to programmatic advertisers. That assumption, it turns out, would be a mistake. Georgia-Pacific sits at the more advanced end of the spectrum, with an in-house programmatic team, lower ad tech costs and media dollars concentrated across a smaller set of buying
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Returning to the optimistic perspective in which Signs of Life was curated, it seems that this return to personability is equally happening on the creative production side as well, with more work not needing to optimally perform on-screen. “It isn’t crafted for the algorithm or for metrics; it isn’t performative,” Genevieve says, “there’s a tone
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Google sued SerpApi in the U.S. District Court for the Northern District of California, alleging the company developed methods to bypass protections Google deployed to prevent automated scraping of Search results and the licensed content they contain. Why This Case Is Different Unlike previous cases that focused on terms-of-service violations or broader scraping methods, Google’s
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Dealmaking in commerce media is likely to heat up in 2026. Commerce media ad spend has surged in recent years, reaching nearly $59 billion in the U.S. this year, according to Emarketer. And while growth is expected to slow over the next few years, the market analysis firm predicts that it will account for a
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A new year is always a time for optimism, but as we approach 2026, it’s hard not to acknowledge that 2025 has largely been a repeat of 2024 as the games industry continued its implosion with more layoffs and studio closures. Yet it’s also not been without its successes: most triumphant of these has been
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In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced additional ad placements coming to App Store search results in early 2026. Google confirmed that exact match keywords cannot serve in AI Overviews,
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Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with
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2025: A dazzling year where technology and analogue creativity shared the spotlight. This year, creativity took two distinct, divergent paths. We saw work that pushed boundaries of tech innovation, with a host of intriguing and inventive digital projects making it into our top slots. But – as always – this technological advancement was met with
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