Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Christmas Eve is here, which means Jingle Bells is on repeat, the trains are in chaos, your neighbour’s strung up enough lights to communicate with the moon, and an entire nation is poring over the Duke and Duchess of Sussex’s Christmas card to judge whether they made an over-zealous use of Photoshop‘s clone stamp tool.
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Every December, brands battle for something far more valuable than views: emotional resonance. And according to new data from DAIVID, 2025 may be one of the strongest holiday seasons yet for emotionally engaging advertising across North America. This year shows an acceleration of trends I’ve long argued shape effective holiday storytelling: nostalgia, warmth, joy, and
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Source: People’s Postcode Lottery As traditional broadcasters face declining linear audiences and fragmented viewing habits, brands are being offered new ways to fund, shape and participate in programming. One model gaining renewed momentum is ad-funded entertainment. This year, ITV aired its largest advertiser-funded programme to date with People’s Postcode Lottery, launching an interactive prime time
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There’s something especially magical about Christmas animation. Perhaps it’s the way snow lends itself to stop-motion’s tactile beauty, or how the season’s themes of transformation and wonder align perfectly with animation’s capacity for the impossible. Or maybe it’s just that we’re all in a good mood. Unfortunately, the fact that we typically watch these animations
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Most PPC marketers love talking about automation, Smart Bidding, and the latest AI-powered magic Google rolls out. But the truth is that none of those shiny features can save your account from the actual threats: human error, broken websites, overspending budgets, bad conversion data, brand safety violations … the list goes on and on. That’s
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Agentic AI has grandiose ambitions, promising marketers ideation and execution all in the same go with little oversight. The reality, however, is that humans still have the wheel. For the better part of 2025, agentic AI has been the industry’s buzzword. It’s defined as “a situation where multiple AI agents work together to complete complex
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There’s something enchanting about Christmas on film. Snow becomes negative space, fairy lights turn into de-facto key lights, and production designers have narrative permission to go maximal, sentimental or outright weird. For creatives, that makes the best Christmas films a gift. Because it means they’re not just nostalgic, comfort viewing. They’re also inspirational exercises in
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In 2025, Google’s AI tool Gemini topped global searches. People tracked cricket matches between India and England, looked up details on the new Pope, and searched for information about Iran and the TikTok ban. They followed LA fires and government shutdowns. But between the headlines, they also looked up Pedro Pascal and Mikey Madison. They
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Here’s How the News Networks Will Ring In 2026 The Times Square 2026 numerals.Courtesy of Times Square, NYC/X And just like that, 2025 is in the books. In preparation for the new year, the various news outlets will air special programming to mark the transition to 2026. Here’s your guide to all the New
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Freelance concept artist and art director Rostyslav Zagornov took time out from developing ideas for new games and films – he’s worked on Bladerunner 2049, Dune and Metro: Exodus – to explain a little of his process. “For this sci-fi interior, I started by tackling the overall plan, beginning with general blocking in 3D, before
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A vulnerability in the popular WordPress Contact Form 7 plugin addon installed in over 300,000 websites enables attackers to upload malicious files and makes it possible for them to copy files from the server. Redirection For Contact Form 7 The Redirection for Contact Form 7 WordPress plugin by Themeisle is an add-on to the popular
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For years, marketers have evaluated their martech stacks using hard metrics like lead generation, behavioral tracking and operational efficiency. Dashboards tell us whether the machine is running smoothly. But a more human question is emerging — does all this technology help us create better, more creative work or does it simply help us produce more
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Beth is Creative Bloq’s Ecommerce Writer and has the fun job of finding you the very best prices and deals on creative tech. Beth kicked off her journalistic career writing for Digital Camera World and has since earned bylines on TechRadar and PetsRadar too. With a Master’s degree in Photography, Beth loves getting to tinker
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I recently became frustrated while working with Claude, and it led me to an interesting exchange with the platform, which led me to examining my own expectations, actions, and behavior…and that was eye-opening. The short version is I want to keep thinking of AI as an assistant, like a lab partner. In reality, it needs
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One thing became clear this year: AI platforms are changing where, how and how much referral traffic gets sent to publishers’ sites. The five graphs below illustrate where AI referrals stand today — which platforms are gaining share, sending traffic and driving conversions. Together, they reveal a new audience pipeline forming outside of traditional search
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Anyway, on with business. Looking back at the articles I’ve written for this wonderful column this year, there are some clear themes that jump out for me. Firstly, 2025 really took on the ‘challenging times economically’ baton from 2024 with gusto. I’ve written numerous times attempting to provide some guidance for people tackling uncertainty and
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A claim about YouTube thumbnails is getting attention on X: that showing your face is “probably killing your views,” and that removing yourself will make click-through rates jump. Nate Curtiss, Head of Content at 1of10 Media, pushed back, calling that kind of advice too absolute and pointing to a dataset that suggests the answer is
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EXCLUSIVE: How The Chernin Group’s Content-to-Commerce Bet Came Crashing Down In October 2024, after three rounds of layoffs and a desperate going-out-of-business sale, The Pro’s Closet finally shut its doors. The used-bike marketplace, once a pandemic darling, had grown from a garage eBay hustle into a venture-backed business that brought in around $75 million in
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In this workshop, we’ll explore the process of relighting a 3D environment in Unreal Engine, taking inspiration from Luminism and the Hudson River School. Rather than aiming for strict realism, this project focuses on translating some painterly qualities of light into a digital space, with attention to atmosphere, emotion and storytelling. (Read our collection of
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As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing
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