Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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In this week’s Pulse: updates include AI Mode’s growth and missing features, what Google’s latest model brings to search, and what drives citations across different AI experiences. Google’s Nick Fox confirmed that AI Mode has reached 75 million daily active users, but the personal context features promised at I/O are still in internal testing. Google
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The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose
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Apple‘s AI developments have been much mocked, but could the Cupertino giant emerge as a surprise leader in AI-driven 3D? A host of tech companies are researching tools for simpler, faster creation of 3D scenes, environments and digital twins, and Apple’s just made a pretty big leap. SHARP is an experimental AI model that can
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Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence
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With fans rewatching past episodes of Stranger Things, momentum continues to build for the Netflix series, which remained No. 1 on Nielsen’s Top 10 Overall Streaming chart for the week of November 17. Stranger Things led the way with 1.683 billion viewing minutes, improving on its previous week’s showing by +25% as audiences geared up
Read MoreWhiplash! Another year of Nicer Tuesdays has passed by so quickly, but here’s your catch-up on another incredible year, with our monthly talk events staying strong in London and New York, as well as debuting in Los Angeles! In 2025, we caught up with the most interesting and boundary-pushing creatives on stage, whilst getting the
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The Core Web Vitals Technology Report by the open source HTTPArchive community ranks content management systems by how well they perform on Google’s Core Web Vitals (CWV). The November 2025 data shows a significant gap between platforms with the highest ranked CMS scoring 84.87% of sites passing CWV, while the lowest ranked CMS scored 46.28%.
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Does it feel like your organic traffic is disappearing? You aren’t imagining it. AI Overviews and answer engines are sidelining classic SEO results. To stay visible, brands need to adapt – fast. The good news: you don’t need to rewrite your entire SEO playbook. With a few smart tweaks, you can shift from SEO to GEO
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Five years ago we published an optical illusion that millions of you were completely bamboozled by, and today I’ve found a brand-new version of that illusion. Of course, I’m referring to the rotating horse, which remains a puzzle to this day (just tell me which way it’s spinning!). This illusion is an x-ray style image
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When Emily Epstein shared her perspective on LinkedIn about how “people didn’t stop reading books when encyclopedias came out,” it sparked a conversation about the future of primary sources in an AI-driven world. In this episode, Katie Morton, Editor-in-Chief of Search Engine Journal, and Emily Anne Epstein, Director of Content at Sigma, dig into her
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With consumer confidence at the same level as this time last year, 2025 has been a “year of no progress”, according to GfK. UK consumer confidence ticked up slightly in December, though the overall picture suggests households remain under pressure and uncertain about the year ahead. The GfK Consumer Confidence Barometer powered by NIM shows
Read MoreOur graphic design stories saw a lot of interesting and relatable conversation this year, with the top slot going to Elizabeth Goodspeed’s investigation into why graphic designers can’t stop joking about hating their jobs. You’re a continually curious bunch and you want to get into the nitty gritty, so it’s no surprise you kept clicking
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The search industry is entering a transition that many people still treat as a footnote. The systems consumers rely on are changing, and the way information is gathered, summarized, and delivered is changing with them. Yet the public messaging around what businesses should do sounds as familiar as ever. The narrative says the fundamentals are
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There will not be a Media Briefing next week due to Digiday’s holiday break. This week’s Media Briefing takes a look at the top trends from 2025, from digital advertising revenue performance to AI licensing deals. 2025 in review Google pledges to add more
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Wacom’s MovinkPad 11 has just become a lot more tempting. The new Android drawing tablet, released this summer, and it’s already a notable rival to both iPad and XPPen Magic Drawing Pad. The MovinkPad 11 has $50 off, and is now $399.95 in Wacom’s surprise Christmas sale. Can’t decide? Read about the features every pro
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What link building should be trying to accomplish, in my opinion, is proving that a site is trustworthy and making sure the machine understands what topic your web pages fit into. The way to communicate trustworthiness is to be careful about what sites you obtain links from and to be super careful about what sites
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2025 was another busy year for marketing headhunters and corporate HR teams. The last 12 months have seen new chief marketing officers (CMOs) take the reins at giants like McDonald’s and Mastercard, while others, including the National Basketball Association (NBA) and Poppi, are currently without dedicated CMOs. Some companies, such as tech challenger Nothing and
Read MoreIn our look back at the year gone by, It’s Nice That is reminded of the brilliant world of creativity we’ve platformed and what you, our fantastic audience, have enjoyed the most. These top 50 articles include unique points of view, perspectives from across the globe, the weird and the wonderful – and as always,
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Running Google Ads in another country sounds like a quick win, until you start digging into the settings that shape how your campaigns actually serve. That is usually the moment you notice how many parts of your account are built around the habits, devices, and expectations of people in your home market. If you copy
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Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s because the acceleration of AI-generated search and decision-making is rapidly eroding traditional marketing levers. With brand visibility collapsing across search, websites and social, the race is on to modernize
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