Microsoft Explains How Duplicate Content Affects AI Search Visibility

December 19, 2025

Microsoft Explains How Duplicate Content Affects AI Search Visibility

Microsoft has shared new guidance on duplicate content that’s aimed at AI-powered search. The post on the Bing Webmaster Blog discusses which URL serves as the “source page” for AI answers when several similar URLs exist. Microsoft describes how “near-duplicate” pages can end up grouped together for AI systems, and how that grouping can influence

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Published by searchenginejournal.com