Cannes Briefing: Creativity is moving beyond the agency model

Bose CMO Jim Mollica hasn’t used a creative agency in four or five years, he told Digiday. One CPG CMO, overheard at a dinner this week, said they no longer believe in agencies of record. They want ideas to come from anywhere — a creative agency, a creator, even AI. Creator-owned StudioB founder Olly Lewis

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Published by digiday.com