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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

ADWEEK 2026 Creative 100 Now Open for Nominations

Back for its 12th year, the ADWEEK Creative 100 is now open for submissions. This renowned list highlights the top creative minds in the marketing, advertising, media and entertainment industries, spanning industry talent to celebrities. Past winners include Jon Chu, Vince Staples, and Zendaya. The Creative 100 will honor individuals who have shaped culture over

Review of the Year 2025: Top 25 Moving Image

Our snapshot of what stirred you in the world of moving image begins with an inside scoop of the ever-emotive kids TV programme Bluey, from its creative director Catriona Drummond. The running thread of 2025 was you lot wanting a peek into the room where it happens, curious on how The White Lotus’ opening sequence

WooCommerce Is Integrating Agentic AI Capabilities

WooCommerce announced that it will roll out integration with Stripe’s Agentic Commerce Suite, which will enable AI shopping assistants to conduct transactions. Agentic AI Shopping Agentic AI seems a long way off but OpenAI currently supports end-to-end shopping from the discovery and comparison stages to completing purchases. With the rollout in WooCommerce the infrastructure will

The Vibe Marketing manifesto

The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction. The concept grew since then. According to Exploding Topics, searches for “Vibe Marketing” increased nearly 700% in the past year,

New Animal Farm animated comedy is getting roasted already

George Orwell’s 1945 novella Animal Farm remains obligatory reading at many schools, but teachers will be hoping their students don’t base their essay responses on a new animated interpretation instead of the book. Written by Nicholas Stoller and directed by Andy Serkis, the new Animal Farm movie turns the cautionary tale into a fantasy comedy

How To Win Buyers In 2026

We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business with vendors they trust; yet many have not established that trust before the crucial moment when shortlists are formed. 85% of buyers choose from their

Waitrose retains spot as public’s favourite Christmas ad, study finds

Google Pixel is also scoring highly for brand empathy and brand feel good, according to Ipsos data. Source

In Masanobu Hiraoka’s music video for Max Cooper a single line become a thousand forms

Upon discovering the vulnerability people had shared to facilitate the album’s making, Masanobu was drawn to his own personal memories in response to the brief: “I decided to create the music video like it was a personal vlog – something I could link to my own memories and look back on years from now together

Scoring My 2025 Predictions

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, I hold myself accountable for my previous predictions by scoring them. This year, I got three misses, two mixed results, and five hits: 1. Agentic LLM Models Reach +100 Million Users Score: Miss Thought Process: When I made this prediction, I

Publishers’ growing focus on video doesn’t translate to social

Big names in the publisher world are investing in vertical video: Time, CNN, The New York Times. Meanwhile, a Pew Research Center study found that 21% of adults in the U.S. and 37% of those under 30 regularly get their news from creators or influencers. Logically, this trail would lead down the path of social

The surprising thing Toy Story and Mario have in common

This year, two epic franchises from my ’90s childhood hit major milestones. Super Mario turned 40 and Toy Story celebrated its 30th anniversary. To really make us feel the passage of time, both have new films slated for 2026 (though Creative Bloq’s editor can’t bear to watch Toy Story 5). It’s clearer than ever that

What Are Learning Periods In Digital Marketing?

Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to two to four weeks when the ad platform is learning how the campaigns should behave based on conversion rates and

Amazon Built a $60 Billion Ad Business Using Adtech Firms and Agencies. Now Some Say They’re Getting Squeezed Out

Amazon is playing a delicate dance with its tech and agency partners. For years, Amazon has relied on close partnerships with retail-focused adtech companies to grow its burgeoning ad business. In 2021, Amazon formally launched a program called the Amazon Ad Partner Network that helped match up advertisers with tech firms and agencies that manage

Last drawings of 2025 :: Behance

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Strategic Use Cases For Standard Shopping Campaigns

Google is “strongly recommending” Performance Max to advertisers. With its promise of automated optimization across all Google inventory and AI-driven functions, it’s easy to see why Google pushes it so heavily. But here’s the reality: Performance Max isn’t always the best choice, and blindly migrating from Standard Shopping campaigns can actually hurt your performance. B2B

Why quality management is the partnership martech can’t ignore

As martech practitioners straddle the line between marketing and IT they take on work that touches both worlds. Quality management — including quality assurance (QA) and user acceptance testing (UAT) — is one of those disciplines where practitioners provide significant value no matter where they sit on the org chart. Martech is a team sport

Uncanny builds a bespoke software to bring a Oneohtrix Point Never music video into pixelated existence

“Conceptually a lot of the video was inspired by the themes of Tranquilizer itself, exploring themes of archiving and degradation,” says Elliott. To create this heady balance of catalogued crumbing, Elliott and George devised a narrative surrounding a piece of software that’s tasked with forecasting natural disasters, documenting and analysing values like wind speed and

Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads. YouTube shared improvements to the Shorts advertising experience. LinkedIn launched Reserved Ads to give advertisers more control over pricing

Growing influence and more with less: Your Marketing Year

As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry. From the growth of influencer marketing to how to tackle more with less, it’s been a busy year. Here

Super Mario optical illusion fools your eyes with classic animation trick

The worlds of optical illusions and art often aren’t too distant, and some of the best mind-boggling illusions are a perfect blend of the two. Recently making the rounds on Reddit, this captivating Super Mario optical illusion is not only totally hypnotic but also a great demonstration of a classic animation technique. While there are

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