The Vibe Marketing manifesto

The term “Vibe Marketing” emerged in February 2025, when OpenAI co-founder Andrej Karpathy described “vibe coding” as fully embracing the vibes and letting AI handle the technical details, while humans focus on the creative direction. The concept grew since then. According to Exploding Topics, searches for “Vibe Marketing” increased nearly 700% in the past year,

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Published by martech.org