Amazon Built a $60 Billion Ad Business Using Adtech Firms and Agencies. Now Some Say They’re Getting Squeezed Out

Amazon is playing a delicate dance with its tech and agency partners. For years, Amazon has relied on close partnerships with retail-focused adtech companies to grow its burgeoning ad business. In 2021, Amazon formally launched a program called the Amazon Ad Partner Network that helped match up advertisers with tech firms and agencies that manage

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Published by adweek.com