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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

YouTube Adds Comments To Shorts Ads, Expands To Mobile Web

YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers. Eligible Shorts ads can now display comment sections, matching the experience of organic Shorts content. Shorts creators can link directly to brand websites when producing branded content. Shorts ads now serve on mobile

The Marketing Week Podcast: Inside British Heart Foundation’s record-breaking year

In the latest episode, we dig into British Heart Foundation’s growth and marketing strategy with CMO Claire Sadler. Source

An exhibition of Palestinian photographers visualises the lasting significance of ‘land’

Another that resonates with Dalia is a photograph of Maen Hammad’s grandmother’s hands lying across a bed of walnuts, not only because it’s a beautiful image, but because of its multi-layered resonance; how it evokes “nostalgic feelings” of mothers and grandmothers with beloved ingredients across the SWANA region, but simultaneously the current reality of how

Google Expands Preferred Sources & Publisher AI Partnerships

Google is expanding its Preferred Sources feature to English-language users worldwide and launching a pilot program to test AI-powered features with major news publishers. The announcement includes updates to how links appear in AI Mode and a new feature that will highlight content from users’ news subscriptions. Preferred Sources Goes Global Preferred Sources in Search

Why scalable agency growth relies on ad tech built for CFOs

Amol Waishampayan, co-founder, fullthrottle.ai Agency leaders love to talk about attribution, outcomes and optimization. But when sitting with an agency CFO, the conversation shifts fast. It’s not about campaigns, it’s about capital. Most CFOs, whether at a holding company or an indie shop, quietly wake up thinking about the following: profit erosion hidden in daily

Mysterious KPop Demon Hunters clue found on Netflix

Along with news that KPop Demon Hunters has bagged three Golden Globe nominations, we’re also hearing that people have spotted a telling clue that some bonus content could be on the way soon. Excited fans have posted on X with screenshots of their Netflix accounts showing a mysterious box titled ‘KPop Demon Hunters Bonus Content’,

Google Hit By EU Probe Into Unfair Use Of Online Content

The European Commission has launched an antitrust inquiry into Google to determine whether the company has violated EU competition rules, partly focusing on whether Google has used creator and publisher content in ways that leave publishers unable to refuse such use without risking their search traffic. It is also looking into whether Google is granting

Etsy Makes Meaning the Message

As a small business owner who’s been at it for more than three decades, I see Etsy’s holiday campaign as a smart reminder of what independent brands can uniquely win on—meaning and personalization, not just merchandise. The campaign is emotionally grounded and strategically consistent with Etsy’s “I get you/feel seen” platform. In a season where

The unique design strategies shaping solo living in Seoul

Yet, the realities of living in Local Stitch connect to a darker side of Korean single household living, the 고시원. Unlike studio apartments, the 고시원 is a sort of temporary living space available to labourers for short-term stays. The provenance of the name connects to the ‘고시’ (civil service) exam and was originally meant for

Google Confirms Smaller Core Updates Happen Continuously

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. Google explicitly confirms it makes “smaller core updates” beyond the named updates announced several times per year. Sites that improve their content can see ranking gains without waiting for the

New Salesforce engine aims to make enterprise AI trustworthy

Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers. AI hallucinations are a significant

New Great British Railways logo sparks unexpectedly heated backlash

The UK Government has revealed the new identity for Great British Railway, a milestone revival marking the transition towards a nationalised rail system. An evolution of the old British Rail that was privatised in 1997, the new design is not only a fresh look for UK railways, but a promise of hope for many. The

So You Want To Paywall?

There are three inevitabilities in life. Death, taxes, and big tech companies dumping on the little guy. As zero-click searches reach an all-time high and content is stolen and repurposed for the gain of the almighty tech loser, there’s only one viable solution. To paywall. To create a value exchange that reduces reliance on third-party

‘Reignite the rebel’: Virgin’s top marketer on the brand’s first foray into women’s rugby

A few months into his role as Virgin’s first chief experience officer, Sam Kelly shares how investing in women’s sport is part of its journey to capture brand love. Source

Zev Deans directs a “maximalist cannon blast” music video for electronic duo Machine Girl

“The video in particular had to match the intensity and dynamic shifts of the song, with frenetic hypersonic chaos as the general pace, later opening up into these epic breakdowns,” Zev says. The fast-paced chaos required a chopped approach. Right from the start, Zev cut up the video into many pieces, working backwards to piece

Google Tests Social Channel Insights In Search Console

Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries. Search Console Insights now includes performance data for social channels Google has automatically linked to your website. The feature shows clicks, impressions, top queries, and trending content for connected social profiles. This is

Ad Tech Briefing: Platforms’ measurement transparency moves into view

In an era when the major internet platforms’ share of advertising spend looks set to increase, and no media plan is (seemingly) complete without the slightest hint of AI, there’s a growing curiosity to probe what goes on inside those black boxes among advertisers. And away from the headline-grabbing platforms such as Google’s Performance Max,

Could Stranger Things: Tales from ’85 be the ultimate retro cartoon?

As big fans of the series, we’re more than a little excited about the Stranger Things cartoon coming next year. It was already looking like a strong year for animation in 2026, and a new take on the magic of Hawkins could be the icing on the cake. Stranger Things: Tales from ’85 is already

Google Disputes Report Claiming Ads Are Coming To Gemini In 2026

Google is publicly pushing back on an Adweek report that claimed the company told advertising clients it plans to bring ads to its Gemini AI chatbot next year. Dan Taylor, Google’s Vice President of Global Ads, responded directly on X shortly after the story published, calling the report inaccurate and denying any plans to monetize

Danone CMO Linda Bethea to Exit as Food Giant Mulls Broader Marketing Changes

Linda Bethea, Danone North America’s chief marketing officer, is leaving the business as the French food conglomerate rolls marketing in the U.S. under its broader leadership team in the region, ADWEEK has learned. Her exit comes some three months after a broader management restructuring initiative disclosed in August. “Danone recently announced a change in the

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