Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The platform has secured seven, multi-year AI content licensing deals with publishers, including CNN, Fox News, People Inc., USA Today Co., to incorporate their content into its large language model (LLM), Llama. In the coming days, new and archival content from across People Inc.’s household brand titles, including People, Better Homes and Gardens, Allrecipes, Food
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Matteo Meloni is a digital painter from Rome who is working on tabletop games and TCGs. With Upper Deck Company, he has contributed art to the likes of Rush of Ikorr and Dungeondraft: Pirates and Paladins. His work tends to make use of dramatic shadows and vibrancy. As well as animated movies like Princess Mononoke,
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The conversations shaping PPC this week focused on how AI interprets intent, how holiday demand played out across Shopping and Performance Max, and how Google is adding more automated language directly into ads. Google shared more clarity around AI Max, while Adalysis shared AI Max match type behavior, retail analysts broke down early Cyber Monday
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The week leading to the long Thanksgiving holiday weekend belonged to NBC News’ Today. The program’s winning streak in total viewers and the Adults 25-54 demo extended to five weeks. Notably, this week’s win received a significant bump from Today’s coverage of the Macy’s Thanksgiving Day parade, which typically lifts NBC News’ morning show. In
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The original PlayStation didn’t just signal Sony’s rise to prominence in the video game industry, in a time where Nintendo had a firm grip on home consoles with countless memorable titles to their name – it ushered in a new era of memories that were going to be shared with Sony’s handsome machines for the
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Chatbots have changed many professionals’ workflows and processes. Accountants, lawyers, SEO experts, writers, agencies, developers, and even teachers are still discussing the changes taking place in their field thanks to tools like ChatGPT, Gemini, and Claude. If you want to search for information, need help fixing bugs in your CSS, want to create something as
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Many industries benefit greatly from strategic marketing yet are often held back by regulatory or compliance requirements. Financial services, healthcare, legal, insurance, engineering, energy and environmental management, cybersecurity and similar sectors are often viewed as dry, overly stoic or difficult places to employ creative tactics — though that isn’t true at all. Before teams can
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. One of the things that I love about audiophile headphones – other than the jaw-dropping listening experience – is the relatively low price
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YouTube appears to have changed how it recommends Shorts, according to analysts who work with some of the platform’s largest channels. The shift reportedly began in mid-September and deprioritizes videos older than roughly 30 days, favoring more recent uploads. Mario Joos, a retention strategist who works with MrBeast, Stokes Twins, and Alan’s Universe, first identified
Read MoreAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting the basics right, it’s been a busy week. Here is my take. Source
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Stylistically, the new wordmark draws on the venue’s Victorian heritage through “subtle sign-painted cues” as well as nods to an era where the Hall’s cultural cachet was built. Diverting easy nostalgia, the wordmark looks rooted and distinctive. In support, Brandpie introduced Aktiv Grotesk as the core type system, building upon the brand’s previous typeface which
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Google packed a lot into this week, with Search Console picking up AI-powered configuration, Maps loosening its real-name rule for reviews, and a new test nudging more people from AI Overviews into AI Mode. Here’s what that means for you. Google Search Console Tests AI-Powered Report Configuration Google introduced an experimental AI feature in Search
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Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. Onstage discussions, offstage pow wows and the usually candid town halls all pointed to the same tension: everyone talking about AI, yet few felt equipped to shape what
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Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. Motorola Edge 70 deals 36 months Unlimited mins Unlimitedtexts 5GBdata 36 months Unlimited mins Unlimitedtexts 5GBdata 24 months Unlimited mins Unlimitedtexts 500GBdata 24
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YouTube is rolling out title A/B testing globally to all creators with access to advanced features, expanding the testing capability beyond the select group that had early access. The announcement came via the platform’s Creator Insider channel, clarifying how the feature works and addressing common questions from creators. Title A/B testing joins thumbnail testing in
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Days after Omnicom closed its acquisition of Interpublic Group, U.S. employees returned from Thanksgiving break to a harsh reality: thousands of layoffs, dissolved agencies, and a new benefits package that workers describe as “the worst [they’ve] ever had.” Employee handbooks and benefits documents obtained by ADWEEK show the new Omnicom’s policies are a significant downgrade
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A project that ran from 2017 to 2023, The Community Cook Up was a food bank and community meeting point to gather and share a warm meal weekly on Northumberland Park Estate in Tottenham, North London. It was in 2021, when the documentary photographer Hannah Norton was coming up to her fourth year of volunteering
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Google is rolling out an experimental feature that lets Search Console users configure the Search results Performance report using natural language instead of manual filter selection. The feature, called AI-powered configuration, translates plain-language requests into the appropriate filters and settings. You can describe the analysis you want to see, and the system handles the technical
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They say things move faster in the AI age, and on Wednesday, Salesforce delivered the latest example. Salesforce announced its third-quarter results for the 2026 fiscal year on Wednesday. The high-level numbers looked good. Revenue for the quarter was $10.3 billion, up 9% year over year. The company raised its full fiscal year 2026 revenue guidance
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A teaser video with no car, the biggest rebrand in its 102-year history, and sales plummeting by 97% – the story of the past 12 months has been nothing short of a rollercoaster for Jaguar. Now, one year on from the rebrand that got the world talking – arguably one of the most controversial rebrands
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