The ad industry is automating itself out of knowing what comes next

Programmatic marketers may not understand AI but they’re even more unsure of themselves. That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans. Onstage discussions, offstage pow wows and the usually candid town halls all pointed to the same tension: everyone talking about AI, yet few felt equipped to shape what

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Published by digiday.com