Triumph or disaster? The Jaguar rebrand one year on

A teaser video with no car, the biggest rebrand in its 102-year history, and sales plummeting by 97% – the story of the past 12 months has been nothing short of a rollercoaster for Jaguar. Now, one year on from the rebrand that got the world talking – arguably one of the most controversial rebrands

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Published by creativebloq.com