Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The Internet Archive, also known as the Wayback Machine, is generally regarded as a place to view old web pages, but its value goes far beyond reviewing old pages. There are five ways that Archive.org can help a website improve their user experience and SEO. The Wayback Machine’s new WordPress plugin makes it easy to
Read MoreDeemed “too niche”, hard to reach or ignored in favour of “aspirational” audiences, marketers explain why overlooking working class consumers is a costly mistake. Source
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For the hand-painted cover, Murugiah recreated his digital mock up drawings onto heavy stock watercolour paper with red ink. After the ink drawings were done, they were then taped to the drawing board where Murugiah dripped paint and moved the paper around, applying randomised brush strokes onto the paper. The result is a richly textured
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Every month, companies lose millions in unrealized search value not because their teams stopped optimizing, but because they stopped seeing where visibility converts into economic return. When search performance drops, most teams chase rankings. The real leaders chase equity. This is the Search Equity Gap – the measurable delta between the organic market share your
Read MoreThis WTF guide, sponsored by The Weather Company, digs into what weather targeting is — how it differs from other contextual signals, common misconceptions and misunderstandings and how advertisers across industries can maximize its effectiveness. Amid the many shifts in consumer behaviors, trends and other factors, global brands have now made understanding and leveraging consumer
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A lot of the defence of AI from industry execs has focused on how it will do the jobs that creatives don’t want. A former Netflix producer has now taken that further with a pretty bold statement. Taiki Sakurai, who was executive producer on Pokémon Concierge and Cyberpunk: Edgerunners and now heads animation studio Salamander
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Previous predictions: 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 This is my 8th time publishing annual predictions. As always, the goal is not to be right but to practice thinking. For example, in 2018, I predicted “Niche communities will be discovered as a great channel for growth” and “Email marketing will return” in 2019. It took another 6 years. That same year,
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Freelancers who once worked for the storied production studio The Mill say they’re owed at least $280,000, but see little hope in ever getting the funds. When The Mill relaunched under new owner TransPerfect in October, some industry observers celebrated the return of a venerated creative institution. On Oct. 20—one week before TransPerfect unveiled plans
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When the Budapest-based photographer Éva Szombat found the fashion of her childhood reemerging in 2017, she was teaching photography at the Moholy-Nagy University of Art and Design. Around campus, she saw young students who were dressed like her parents in the 1980s and 1990s. She found that people who never existed in that era were
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In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical SEOs: Do I need both an XML sitemap and an HTML one, and which one is better to use for SEO? It can be a bit confusing to know whether it’s better to use an
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OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one user says an ad has already appeared in the wild. What’s new. Early references to an ad system were found in the latest ChatGPT Android beta (v1.2025.329). Inside the APK, TestingCatalog spotted strings such as: “ads feature”
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If you missed out on Cyber Monday savings, then don’t fret, as xTool has extended its mega sale for 3 additional days! This is the company’s biggest sale of the year, and you really won’t want to miss out, especially if you’re shopping for one of the best laser cutters and engravers on the market.
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OpenAI CEO Sam Altman has declared a “code red” to focus company resources on improving ChatGPT, according to an internal memo reported by The Wall Street Journal and The Information. The memo signals OpenAI’s response to growing competition from Google, whose Gemini 3 model has outperformed ChatGPT in several benchmark tests since launching last month,
Read MoreFrom a need to redefine terms like ‘performance’ and ‘potential’ to understanding that one size does not fit all when it comes to employee engagement, the way to manage marketing teams is evolving. Source
Read MoreSamba likes to start off his projects with poetry, translating emotion onto the page before raising his camera. Each of the tennis players captured in the film is depicted like a statue, with a raise of a racket featured as a nod to New York’s Lady Liberty. The outlines of moving figures are caught in
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YouTube launched its first annual Recap feature, providing users with a personalized summary of their viewing activity throughout the year. The feature is available starting today for users in North America and will roll out globally throughout the week, according to the YouTube Blog. What’s New YouTube Recap is accessible from the homepage or under
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As the holiday season winds down, a little-known window of opportunity opens for advertisers known as Q5. During the period from late December to mid- or late January, also known as Q5, many advertisers go dark after shipping deadlines have passed. Meanwhile, consumers are in discovery mode — scrolling on their mobile devices and spending
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The American Institute of Graphic Arts (AIGA) has unveiled a slick logo marking a bold new strategic direction for its New York chapter. As the United States’ oldest professional association for design, the AIGA’s new look marks a confident rebirth as a unified space for conversation, learning and innovation. The best logos often convey a
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Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for revenue. The campaigns you choose, how you measure success, and even how your sales team operates all depend on which objective governs the budget.
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After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the new Omnicom will span capabilities across creative, media, PR, precision marketing, production, commerce, data, and health marketing. It’s all underpinned by a souped-up version of
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