Boom Goes The Omnicom

After a year of anticipation and regulatory review, Omnicom has closed its $13.5 billion acquisition of IPG—and a lot is changing at the holdco. Led by CEO John Wren, the new Omnicom will span capabilities across creative, media, PR, precision marketing, production, commerce, data, and health marketing. It’s all underpinned by a souped-up version of

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Published by adweek.com