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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Last-minute shopping? These creative workshops, classes and one-off experiences could save the day

If you’ve missed the shipping cut-off, or just couldn’t get your head into gear this year, that’s okay, things happen. When time is of the essence, often physical gifts aren’t the way to go, especially for something nice and thoughtful. The safest bet is experiences, memberships, and services that don’t depend on delivery dates. A

What Google’s 2025 Year in Review Tells Us About the Future of PPC

As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI. These updates showed up across the board in Search, YouTube, Demand Gen, Performance Max, Merchant Center, and more. Some updates felt like natural progressions from earlier releases.

Why today’s buyer journey no longer fits the funnel

For decades, marketing leaders guided buyers through a neat sequence from awareness to purchase. Today, that linear funnel model is breaking down. Buyers now chart their own course — jumping between channels, self-educating via digital content and often engaging sales late, if at all. As buyers became harder to corral into a predictable path, marketers

The new Supergirl logo is pure lovable nostalgia bait

The official logo for the new Supergirl movie has just landed, and fans are suitably swept away by the design. With “leaked” logos dividing superfans, the release of the film’s official emblem saw many breathe a sigh of relief. (Turns out sticking to the classics is a safe bet… who’d have thought?) As one of

Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI

In a recent interview with the BBC, Sundar Pichai emphasized that AI is not a standalone source of information. He affirmed that AI works together with search and that AI and Search have their uses. Pichai also said that AI is not a replacement for either search, the information ecosystem, or actual subject matter experts.

Introducing Marketing Week’s Market-O-Meter: What’s gone up and down in 2025

A snapshot of what has gained traction, investment or interest – for better or worse – over the past 12 months, and what has fallen back. Source

the finest photobooks from Brazil’s indie publishing hub

Doce Sonâmbulo In the opening pages of Doce Sonâmbulo [Sweet Sleepwalker], against a black background, the only textual information in the book provides the reader with some context: “I grew up in Bairro Nacional, on the suburbs of Contagem, Minas Gerais. I’m the son of a white father (whom I never met) and a Black

Paid Ad Scheduling Across Time Zones That Actually Works

Scheduling ads in Google or Microsoft Ads sounds simple until you realize how many hours you’re wasting showing them at the wrong time. A campaign that performs well in one market might fall flat in another, not because your targeting or creative is off, but because of when your ads appear. Managing time zones is

Digital Omnibus publishers data privacy laws

European publishers are feeling pretty grim about the outcome of the Digital Omnibus, released on Nov. 19. For a moment, the European Union’s attempt at a legislative spring clean for Europe’s digital rulebook dangled a few carrots of hope by signaling it might finally simplify Europe’s tangled maze of data privacy rules. Related Insights But

Pantone’s colour of 2026 is more apt than you think

There’s a certain audacity to announcing your 2026 Colour of the Year is white. Not cream, not ivory, not even that trendy greige that’s been haunting Pinterest. Just white. Okay, ‘Cloud Dancer’ if you’re being fancy, but let’s not pretend a dreamy name makes it any less… white. Yes, Pantone has finally done it; they’ve

2026 Marketing Forecast for PPC Leaders [Webinar]

The strategies that worked in 2025 will not carry your campaigns through the new year. Buyer behavior is evolving, budgets demand tighter discipline, and channels like calls, text, and voice agents are becoming essential conversion paths. As the marketing landscape shifts, the question is no longer whether you should adapt but how fast. The Strategic

ABC News and CBS News Grow Across-the-Board

ABC World News Tonight and CBS Evening News grew in both total viewers and the Adults 25-54 demo for the week of November 24. WNT was the undisputed leader in both measured categories, extending its lead over its closest competitor by more than 2 million total viewers—its largest viewership in nine months. Meanwhile, the week

The visual world of Jerkcurb’s new album is made with inherited paint and a touch of magical realism

It would be easy to assume that on top of covers, merch, posters, and Jacob being most easily categorised as an illustrator-painter of ‘static’ works, that music videos would be a whole other mountain to cross. But Jacob studied animation at university, and, growing up, he was fascinated by film and had big dreams of

Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors

Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx errors and connectivity issues for websites and services globally. This follows closely after a significant outage earlier this month. Cloudflare System Status, Screenshot December 5, 2025 What We Know So Far Users attempting to access sites using Cloudflare as a reverse proxy or

Marketers see big gains from content strategy overhaul

When the Content Marketing Institute surveyed marketers last year, content strategy felt stuck in neutral — steady, but uninspired. This year? Marketers are making real moves. In its latest survey, 97% of marketers say they now have a content strategy in place. Among them, 13% report significant gains in performance and ROI, while nearly half

New Percy Jackson billboard makes a huge splash (literally)

A new billboard for Percy Jackson and the Olympians has dropped, and it’s taking immersive advertising to the next level. With a striking yet simple design, the God-tier billboard is a perfect example of how thinking outside the box can (quite literally) be a huge payoff. The best adverts are often the ones that subvert

Complete Crawler List For AI User-Agents [Dec 2025]

AI visibility plays a crucial role for SEOs, and this starts with controlling AI crawlers. If AI crawlers can’t access your pages, you’re invisible to AI discovery engines. On the flip side, unmonitored AI crawlers can overwhelm servers with excessive requests, causing crashes and unexpected hosting bills. User-agent strings are essential for controlling which AI

Waitrose overtakes John Lewis as public’s favourite Christmas ad, study finds

McDonald’s and Asda both using The Grinch has led to ad misattribution, according to Ipsos data. Source

Elizabeth Goodspeed on how many designers it takes to make a studio

For others, starting a studio is more about catching up with an existing reality. Before she was (Studio) Lotta Nieminen, Finnish designer Lotta Nieminen had built nearly a decade of experience designing for agencies and brands and illustrating for children’s books and clients like Bvlgari, Marimekko, Liberty, and Herman Miller. From 2012-2021, she operated as

The 8 Most Important PPC KPIs You Should Be Tracking

If your PPC performance reports still start with vanity metrics like click-through rate and impressions, you’re only seeing the surface of performance. Executives are not impressed by screenshots of green arrows. They want to know if paid media is adding profit, building pipeline value, and supporting long-term growth. That is a much higher bar than

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