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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Creative gift ideas for your own stocking this Christmas

It’s December now, advent calendars have been unsealed, and the countdown has well and truly begun to Christmas 2025! While you buy your last few bits, you might encounter some slightly panicked enquiries to your own wish list – if so, here’s a few ideas you can send their way. From perfume and jewellery to stationery

Google Connects AI Overviews To AI Mode On Mobile

Google is testing a new mobile search flow that connects AI Overviews to AI Mode. Robby Stein, VP of Product for Google Search, announced the test on X. The feature lets you ask follow-up questions in AI Mode without leaving the search results page. (1/2) Today we’re starting to test a new way to seamlessly

What happens when no one clicks anymore

ChatGPT, Claude and Perplexity are giving users quick, direct answers without sending them to publisher sites. And if people stop clicking through, what happens to the ads, affiliate links and sponsorships that keep the web running? With Google and others doubling down on AI-driven results, the way people discover and engage with content is shifting

These Japanese-crafted, stylish Zebrawood headphones get a Cyber Monday £230 price drop

The Denon AH-D5200 represents the sweet spot in Denon’s premium headphone lineup, sitting below the £1,000+ AH-D7200 and flagship AH-D9200. Whilst those higher-end siblings pursue different sonic goals with their frequency tuning, the D5200s focus squarely on what matters most: delivering an enjoyable, engaging listening experience. This special Cyber Monday deal knocks £230 off the

Google Reports Search Console Page Indexing Report Delays

Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the reporting issue. Google is experiencing longer than usual delays in the Page indexing report within Search Console. The issue affects reporting only, not actual crawling, indexing, or ranking of websites. Google will provide an update

Marketoonist on marketing through the decades

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here Source

“We’re stronger and better together”

But we’ve had some bigger issues too – with themes of self-worth, doubt, finding our value. In a world that can sometimes feel as though there’s very little good, it’s not surprising that creatives (who are like sponges, picking up on all that energy) begin to question their purpose. But being asked those questions demonstrates

Pragmatic Approach To AI Search Visibility

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, which means that content must follow that shift in order to stay relevant. AI Repurposes Your Content They write: “Instead of sending users through

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences. The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or access it from a dedicated menu. To start, shoppers can

The top 3D printer deal I recommend this Cyber Monday is $170 off the Anycubic Kobra 3 V2 Combo

It’s been a long weekend of 3D printer deals hunting for me, and I don’t know about everyone else, but I’m getting some serious deal fatigue. It can be pretty tough to decide what to buy during seasonal sales events like Black Friday – especially when you’re flooded with options, offers and promotions galore. So

7 Affiliate Strategies Publishers Are Using for Black Friday

Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was. Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a monthlong deal cycle. Here are

Hanaé Sanchez grapples with dual heritage in a delirious film and accompanying zine

Hanaé Sanchez finds it hard to describe herself, but as she put together a multi-disciplinary diptych project, which is composed of a short film and a zine, she realised that her identity, background and art were deeply intertwined. After completing her A-Levels and a foundation year in fine art in France, she studied moving image

How To Amplify And Measure Executive Voice For Real ROI

In this series (here and here), I’ve covered why founder-led marketing works and the systems you need to stay consistent, based on the playbook I co-authored for LinkedIn (my employer). You’ve built the content engine and the operational frameworks to avoid burnout. Now comes the final, most critical part: proving it works. Your founder provides

Google to auto-link YouTube channels and Google Ads accounts

Google is set to begin automatically linking YouTube channels with Google Ads accounts when its systems detect what it calls a “high-confidence connection” between the two. The move is aimed at reducing setup friction and expanding access to YouTube audience data — but it also raises new questions around control and transparency. What’s changing:If Google

KPop Demon Hunters finally gets the art book it deserves (and it’s free to read online!)

KPop Demon Hunters has been a massive hit for Netflix, becoming the most streamed movie on the platform and demonstrating a huge appetite for animation among adults. It certainly has us excited for a revival of animation in 2026. Even Netflix was surprised by the success of Maggie Kang and Chris Appelhan’s movie, and it’s

The Behaviors And Mindset Of Marketers Who Win With Performance Max

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing principles are the same as they’ve always been. For what it’s worth, Performance Max is typically not the first campaign to launch in any account.

It’s time to bring back guerrilla marketing

Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity. Source

Studio Helmo’s experimental poster designs for Jazzdor festival have been compiled into a book

It’s quite a rare joy to see a studio build a continuous body of work for a single client over multiple decades, but that’s exactly what Studio Helmo, the french graphic design duo consisting of Thomas Couderc and Clément Vauchez, have done. For over 20 years they’ve headed up the visual identity surrounding Jazzdor, a

Google’s Mueller Questions Need For LLM-Only Markdown Pages

Google Search Advocate John Mueller has pushed back on the idea of building separate Markdown or JSON pages just for large language models (LLMs), saying he doesn’t see why LLMs would need pages that no one else sees. The discussion started when Lily Ray asked on Bluesky about “creating separate markdown / JSON pages for

Instacart tripled its smart cart store count this year

Instacart’s smart carts are in triple the number of stores this year than they were in 2024, the company told Modern Retail. The carts, called Caper Carts, are now deployed in 100 cities in 15 states and more than a dozen retailer banners, according to Instacart. In the U.S., that includes nearly 20% of Wakefern

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