OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

December 1, 2025

OpenAI’s new ChatGPT shopping tool promises ‘in-depth’ research — just not for Amazon products

OpenAI is rolling out a new AI-powered shopping tool inside ChatGPT that researches products online, reads reviews and compares options according to users’ specific needs and preferences. The feature, called Shopping Research, appears as an option in ChatGPT when users ask a shopping-related question or access it from a dedicated menu. To start, shoppers can

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Published by digiday.com