Gen AI is not killing creativity. It’s normalizing ‘just good enough’

The real risk of generative AI for marketers isn’t bad creative. It’s the rise of the “just good enough” economy. If that wasn’t already clear, Disney’s deal with OpenAI last week brought it into sharp focus. Yes, the headlines fixated on the billion dollar investment. Yes, there was plenty of speculation about why Disney chose

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Published by digiday.com