Inside People’s Postcode Lottery’s move into ad-funded TV

Source: People’s Postcode Lottery As traditional broadcasters face declining linear audiences and fragmented viewing habits, brands are being offered new ways to fund, shape and participate in programming. One model gaining renewed momentum is ad-funded entertainment. This year, ITV aired its largest advertiser-funded programme to date with People’s Postcode Lottery, launching an interactive prime time

Read the full article

Published by marketingweek.com