Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Christmas has flown past, but that’s good news for those who were waiting until the end of the year to treat themselves. The year-end sales mean that much of the best Apple tech from 2025 is back down to the record-low prices that we saw during Black Friday. There’s up to $250 off the newest
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Source: Shutterstock Short-form product demonstrations produced on Instagram’s Reels format can make for an effective pairing if a brand can convey new information and show how a product can meet people’s needs in an enjoyable way. The format is a common one. Kantar data shows that just over three quarters of ads (76%) feature some
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Like many brands, a lot of artists stopped using the former Twitter in the great X exodus a couple of years ago. Elon Musk‘s chaotic rebranding of the platform along with a rise in AI bots and a proliferation of conspiracy theories and hate speech caused many to seek Twitter alternatives. Some chose to hang
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Landing pages are a core part of the user journey, influencing ad performance, conversion rates, and how effectively you can test, personalize, and scale your marketing. Lead generation isn’t just about driving traffic; it’s about delivering seamless, trustworthy landing page experiences that convince visitors to take the next step. Even the best ad campaigns can
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It’s been another year of ups and downs in the marketing and media businesses — and Digiday+ Research tracked them throughout the year, surveying publisher, agency, brand and retailer professionals at regular intervals throughout 2025. As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the
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If you’re into retro-inspired 3D platformers, then Demon Turf may have caught your eye a few years ago. Published by Playtonic, also the creators of Banjo Kazooie spiritual successor Yooka-Laylee, it stood out visually for how it was a 3D platformer but had 2D character sprites, reminiscent of early 3D games such as Mario Kart
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Experts Say TV Advertising Will Get an AI-Driven Reset in 2026 AI is set to change TV in 2026.ADWEEK, Getty Is the ad industry headed for ChatGP-TV? AI was all the rage in presentations at 2025’s TV upfront week, and throughout the year, publishers have worked to deliver on lofty promises—bringing more targeted virtual product
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If 2025 belonged to anyone it was the KPop Demon Hunters. The animated movie became Netflix’s most unexpected hit, becoming the streaming channel’s most-watched hit. Art for the series was recognised at the Concept Art Awards 2025, made it to the cover of TIME magazine and has already inspired a KPop Demon Hunters art book.
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As AI chatbots become go-to tools for everything from travel planning to product recommendations, marketers face a growing question: How do you make sure your brand shows up in the answers? Semrush thinks it’s found an answer — and it’s launched an award program to highlight the brands leading the way. The newly announced AI
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Think you know about logo design? Have you been paying attention to this year’s biggest logo design stories? I’ve created a quiz based on the most-read logo design stories on Creative Bloq this year and it’s available for you to play below. For more quizzes, see our ultimate car logo quiz and our graphic design
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Bluey has beaten Labubu in the final round of voting to take home the top prize. Source: Ludo Studio It has been a hard fought contest, but BBC Studio’s Bluey has taken home the coveted prize of Marketing Week readers’ top marketing initiative of 2025. Bluey beat Pop Mart’s Labubu in the final round of
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Whitney Travis is a freelance artist who illustrates children’s books and teaches animation at Daemen University. She excels at visual storytelling in children’s fantasy. She invited us to take a tour of her art studio as part of our regular Artist in Residence series. Read on to discover a cosy space where her creativity can
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In this week’s Ask An SEO, Bre asks: “What is the threshold between keyword stuffing and being optimized? Is there a magic rule for how often to use your main keyword and related keywords in a 2,000-word page? Should the main keyword be in the Headers AND the body in the same section?” Great question!
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When Pandora rolled out its first AI-powered service agent earlier this year, the goal wasn’t to showcase cutting-edge technology. It was to survive the peak holiday shopping season without sacrificing the customer experience or margins. The agent, dubbed Clara, launched as a chatbot on the brand’s website in mid-February and now resolves around 60% of
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If you like your wrapping paper covered in vulvas and with an additional health message attached, you’re in luck. Creative agency Fold7 and The Angry Uterus Club have teamed up to create a Christmas wrapping paper with a twist that could potentially save lives. The paper was designed by up and coming illustrator Zoé Maghamès
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This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My belief is that SEO is a practice that needs to be adaptable to the end goal and not fixed to
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CNBC has a new look, and now we know the reasoning behind it. On Saturday, December 13, CNBC—like its sister cable news channel MS NOW—dropped the Peacock branding from its logo as part of the ongoing separation from the NBCUniversal News Group. In its place, the network debuted a refreshed logo, described as “a more
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In the UK, the chocolate tin at Christmas is part of our shared cultural understanding. For a lot of us there are two key players: Quality Street and Cadbury Roses. As with all nostalgia-driven, dopamine-releasing products, the packaging design is a huge part of our enjoyment of them. The tin, the foil, the little card
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Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To
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Your team finally rolled out AI tools across the content pipeline. Everyone expected campaigns to move faster and creative bottlenecks to fade. Instead, the slowdown took a different form. Writers are waiting for approvals. Designers are correcting AI-generated assets that missed brand rules. Review cycles expanded because teams lack shared standards for AI-ready creative. The
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