Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media networks (RMNs), shoppable video, immersive experiences. Now, the question is: “Are we doing it, and doing
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The summer of women’s sport When has England won the Euros and Rugby World Cup in the same summer? Exactly, and that’s why this year’s summer of women’s sport is my marketing moment of the year. Chloe Kelly being a powerhouse, Hannah Hampton’s saves, Ellie Kildunne scoring in the final. On the pitches, the
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Scary Movie 6 looks set to bring a blast of nostalgia to cinemas in 2026, resurrecting the spoof horror franchise after an absence of more than a decade. To whet fans’ appetites, the parody’s begun already with the unveiling of a logo design that hints at a return to the series’ roots. When the original
Read MoreEngineer visibility with the 2–2–2 method: test proof-first posts, track saves and shares, and amplify only the winners with strategic paid spend. The post How to Use Proof-First Social to Engineer Visibility first appeared on Spin Sucks.
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Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made
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Now, publishers are watching agentic AI browsers closely because they’re a new kind of middleman: instead of sending readers to sites, they can read, summarize and act on information inside the browser itself. And that could further cut publishers out of both clicks and the audience relationship, just as AI search is already doing. Tools
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We all love a good advertising fail, and no more so than on LinkedIn, where piling on to deride the latest from adland is quite the sport. The latest advert to get people talk comes from drinks brand Courvoisier. The advert shows band Ezra Collective sitting around in what I suspect is meant to be
Read MoreYoga teaches that every movement connects to the next. Travis Claytor shows readers how intention and practice apply to communications. The post What Yoga Taught Me About Intentional Communications first appeared on Spin Sucks.
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These Trends Will Define the TV Landscape in 2026, According to Experts Several trends will impact TV in 2026.ADWEEK, Getty Well, so much for that. In 2026, ad industry experts say the TV market will be more about execution, with advertising becoming more accountable and outcomes-driven as the industry adopts targeted, AI-powered, cross-platform buying and
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By now, it feels like I’ve seen every optical illusion under the sun, so it’s not often that one impresses me – until now. Recently, a fascinating illusion has been making the rounds of Reddit, mesmerising all those who gaze into it as reality appears to shift right before our eyes. The best optical illusions
Read MoreVisibility engineering that actually works. Discover three no-dashboard metrics to turn signal into sustainable pre-pipeline demand. The post The Visibility Engineering Metrics That Predict Demand first appeared on Spin Sucks.
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Five of this year’s ads were recognised by over 50% of the British public during Ipsos’s ‘Race to Christmas’ survey, up from zero last year. As the festive period comes to a close, almost two months after brands started sharing their Christmas ad efforts, it seems 2025 was a blockbuster year. Five of this
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It’s been a lovely year for art, in that some gorgeous work has been created and we’ve been lucky enough to cover some of it. Here are some of our top stories from 2025 that cover all things artistic (in no particular order). If you’re looking to get started with your own creations in 2026
Read MoreFor many organizations, awards are a last-minute scramble. Brendon Shank shows how early planning and alignment PESO Model© turns awards into reputation drivers The post Why Every Brand Needs an Awards Strategy first appeared on Spin Sucks.
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If you’ve been following this series of exploration of vectors and their application in SEO, we have covered the building blocks of the plugin I’m sharing with you: Understanding the basics. Solving content issues. Scaling up to handle massive amounts of data. Automating 301 redirects at scale. Running Python scripts in a terminal is powerful,
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Even in the era of the 20-person Microsoft Teams meeting, some advertising execs rack up the air miles. Andrea Timmerman, global chief client officer at media agency Assembly, heads out from her Minneapolis, Minn. base to the agency’s offices and those of its clients in Singapore, Dubai, London and New York between two and four
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Part of the success of Stranger Things comes from the painstaking accuracy of its period setting. The Duffer Brothers packed the show with cultural references to the 1980s, from the mullets and scrunchies to walkie talkies and references to analog media and classic arcade games like Dig Dug. With such attention to detail, even the
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Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned
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Brand marketing is getting its time to shine in the latest episode of the Marketing Vanguard podcast as we sit down with Caryn Wasser, chief brand officer at Little Spoon. Tune in for an energizing conversation on how a brand drives growth and revenue and why its place in scaling a business should never be
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This image was part of a community concept art challenge I created for my members on Patreon. Here you’ll see a method I use regularly in my professional work to quickly iterate and refine ideas, which can be helpful in a production setting. I’ll show my design process that involves developing a standalone architectural concept,
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