Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Shaqa Bovand is a type designer who works at F37 Foundry. Born and raised in Iran, she grew up surrounded by calligraphy – from traditional wall signs to the use of calligraphy in architecture and the beautiful Qur-ans and Hafez books found in most Iranian homes. While training as a graphic designer, she began experimenting
Read MoreTL; DR Price outcomes, not hours. AI collapses drafting time; your fee maps to judgment, QA, compliance, and results. Operationalize standards. Add an AI Accountability Addendum (provenance, data non-training, IP warranties, security, human signoff, remediation). Show your receipts. Use a Deliverable Map that labels AI acceleration vs. human decisions, with QA proofs and rights logs.
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TikTok existing in the U.S. beyond the realms of a legal ban, Meta winning its antitrust trial, and Omnicom partnering with X were not quite on Digiday’s bingo card for 2025. Which is to say that trying to predict, especially in the world of tech and platforms, what might actually materialize at any time, let
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It’s easy to forget today how distinctive Apple earphones were when the company launched the iPod back in 2001. Making earphones white instead of black immediately identified iPod (and later iPhone) users, creating a status symbol and a key ingredient for one of the best print ads of the 2000s. When the wires disappeared with
Read MoreYou’re probably not going to master the PESO Model© overnight – and that’s okay. Shelly Verkamp explains how to build mastery and confidence over time. The post From “Wait, What’s the PESO Model©?” to “Let Me Show You How It’s Done” first appeared on Spin Sucks.
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AI no longer sits quietly in the background. In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton explains why 2026 will become a turning point for consumers, not just companies. He breaks down the top consumer AI trends for 2026 that will change how people search, buy, create, and
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Back in 2011, former Pixar story artist Emma Coats began posting a series of tweets in which she shared lessons and guidelines she had learned while working at the animation studio. The insights became known as the Pixar rules of storytelling. Almost 15 years later they’re still relevant not just for animators but for all
Read MoreTL; DR In an AI-shaped market, reputation is a ranking signal—if robots can verify you, humans convert faster. Measure the upper trust layer.: branded search, proof density, message delivery, linkbacks. Pair it with the bottom action layer: qualified sessions, form completions, demo-held rate, and pipeline influenced. Run PESO as a sequence, not silos: Recognize →
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Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most effective” ads. Aldi has topped the charts for branded and de-branded recognition with its three-part festive trilogy, according to exclusive Ipsos ‘Race to Christmas’ data. In the final week of the race, Aldi’s tenth year of ‘Kevin
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Most artists don’t even realise they struggle with colour mixing – they assume they’re struggling with themselves. When their mixes turn muddy or dull, the instinctive thought is ‘I’m just not good enough yet’. So they keep practicing, watching tutorials, and winging it – hoping next time will magically work. But here’s the truth: muddy
Read MoreThe communicators who get sh*t done aren’t louder or luckier, they’re intentional. Travis Claytor shows how to drive action even in bureaucratic environments. The post How Communicators Get Sh*t Done In Bureaucratic Environments first appeared on Spin Sucks.
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After spending 2025 in regulatory limbo, TikTok is entering 2026 with a clearer ownership path in the U.S. Now, whether the new ownership structure is enough to satiate marketers (and continue to garner their ad dollars) is still an open question. The deal, which was announced in late December and set to close on Jan.
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One of the beautiful things about digital art is that artists can develop work that resembles all kinds of media from a single toolset. Vorueg is an illustrator and concept artist who has been working with digital tools, particularly Photoshop, for six years, and much of his work has a tactile, painterly look. He particularly
Read MoreThe PESO Model© playbook for visibility engineering. Create anchor hubs, corroborate with earned media, and measure what moves pipeline, not pageviews. The post How to Make Your Brand the Obvious Answer with Visibility Engineering first appeared on Spin Sucks.
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Magento, now officially Adobe Commerce (but still known as Magento with SEOs), remains a powerful but demanding ecommerce platform, especially in the Magento 2 era. Adobe Commerce can deliver strong organic performance when built and optimized correctly, but it requires careful attention to technical SEO, site speed, and structured data. This guide outlines key Magento/Adobe
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Happy New Year, Newsers. As the smoke clears from the many fireworks that illuminated the sky and the confetti is swept up, the news media landscape in 2026 remains uncertain. The evolution of CBS News and who owns CNN will certainly generate significant digital discourse over the new year. Before we embark on that journey,
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2D cinematic platformers have a rich heritage dating back to the original Prince of Persia (check out the excellent The Lost Crown review) with its unique rotoscoped animation. They’ve also had something of a comeback from some of the best indie devs, notably with games such as Limbo and Inside, though you should also count
Read MoreRage travels faster than facts. Christopher Barger explains how clear values and regular stress tests can keep your communications strategy grounded. The post Leading Communications in the Age of Rage first appeared on Spin Sucks.
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Santa’s coming! The world waits with excitement and anticipation for the arrival of Santa Claus as he starts his world tour for 2025. Children (and adults) everywhere are eager to track the man in the red suit as he defies the speed limit to make his journey across the globe in just one night. To
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Joining, leaving and re-joining a company may be an unexpected path, but B&Q marketing director Katherine Paterson has re-joined the retailer armed with a fresh perspective. Paterson served as B&Q marketing director between January 2011 and December 2012, returning in April 2025 after more than 12 years away leading marketing at Hobbycraft and six months as
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