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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards

Pinterest is considered by many to be one of the OGs of the creator economy, but it has for years kept a lower profile when harnessing monetization opportunities. Could that be changing in 2026? Digiday has learned that Omnicom Media is partnering with Pinterest to let the former’s Creo influencer agency reach the latter’s access

Clay Hickson on why drafting and practice are key

Illustrator, designer and co-publisher behind Caboose Books, Clay Hickson joined us in Los Angeles to talk about finding self expression through chosen sketchbooks and pens, both of which are key to his own creative practice and illustration process. He also sheds light on how a “self-reference library” helps him out in professional settings and allows

The PESO Model© Is the Framework for Trust

61% of Americans want to see brands taking a stand. Travis Claytor shows why neutrality isn’t safe and why the PESO Model© is your framework for credibility. The post The PESO Model© Is the Framework for Trust first appeared on Spin Sucks.

Most Major News Publishers Block AI Training & Retrieval Bots

Most top news publishers block AI training bots via robots.txt, but they’re also blocking the retrieval bots that determine whether sites appear in AI-generated answers. BuzzStream analyzed the robots.txt files of 100 top news sites across the US and UK and found 79% block at least one training bot. More notably, 71% also block at

Disney’s Biggest Adtech Updates From CES

The Mouse House is getting some adtech upgrades, with Disney revealing several updates during its annual Tech and Data Showcase from CES on Wednesday. Overall, the company’s event, which also helps kick off its upfront conversations, focused on making things more seamless and efficient for advertisers, including utilizing AI, self-service tools, and new metrics to

Start your 2026 art journey with a £1 subscription to ImagineFX!

You don’t get much for £1 these days but we are here to change that. ImagineFX, the magazine for digital artists looking for practical inspiration, has a special deal for you. ImagineFX comes, 13 times a year, to your doorstep, brimming with inspirational art, world class training, interviews and insights, as well as reviews of

How the PESO Model© Helps You Avoid AI Bubble Burnout

TL; DR Gartner just dropped generative AI into the “Trough of Disappointment,” and The Atlantic is calling an AI bubble. The problem isn’t the tech—it’s bad strategy: too many disconnected pilots, no discipline, no outcomes. The PESO Model© isn’t a checklist—it’s an operating system that makes AI purposeful, measurable, and tied to business outcomes. Use

Google’s Mueller Weighs In On SEO vs GEO Debate

Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer

Registration is open for the March 2026 MarTech Conference

TL;DR: You can check out the agenda for the March 4, 2026, installment of the virtual MarTech Conference and register for free. Registration is now open for the March 4, 2026, installment of The MarTech Conference, which will be available online and is free to attend. The March event will follow a similar format to

As if! A whimsigoth teenage witch from the mind of animator Bree O’Donnell is taking the internet by storm

Since 2022 the Brooklyn-based filmmaker and animator Bree O’Donnell has been creating short clips of Mary, a teenage witch from the fictional town of Portsmith. With an ever-increasing fanbase across Bree’s Instagram and TikTok channels, Bree tells us that Mary’s inspiration is close to home. “She’s is inspired by all the girls that I hung

History Repeats: Leadership Lessons in Crisis

Throughout everybody’s life, we all encounter one absolute constant—crisis. The old adage, “It’s not a matter of if, it’s when,” holds true. This universal law predates us, eradicating species through extinction events before we walked the Earth. Crises and how we respond to them were first depicted in cave drawings and stone etchings. With the

How Search Engines Tailor Results To Individual Users & How Brands Should Manage It

How many times have you seen different SERP layouts and results across markets? No two people see the same search results, as per Google’s own documentation. No two users receive identical outputs from AI platforms either, even when using the same prompt. In a time of information overload, this raises an important question for global

Lego’s bold tech play and X hits a new low

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Lego is one of those companies that you wouldn’t necessarily associate with technology. Its core brand ethos, after all, is about inspiring imagination and play in both children and adults alike. It’s a tactile

Love bass? These are the best budget bassy audiophile closed-backs on sale

Why you can trust Creative Bloq Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test. I was looking forward to getting the FiiO FT1s in for review as soon as I saw them, before I read all the

The Case for a Marketing Operating System

Stop duct-tape marketing. Gini Dietrich shows you why the PESO Model® is your marketing operating system for clarity, efficiency, and revenue attribution. The post The Case for a Marketing Operating System first appeared on Spin Sucks.

State Of AI Search Optimization 2026

Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend a few days ramping up by gathering the context from last year and reminding myself of where my clients are at. I want to use the opportunity to share my understanding of where we are

Omnicom is planning to announce that partnership today at CES

We’ve all had the negative experience of seeing the same ad repeat over and over again in either a linear or streaming show. Its effect can leave the viewer promising to never purchase that product or use that service after being bludgeoned with that messaging on repeat. Omnicom Media, via an expansion of a partnership

KarlssonWilker on harnessing the art of the unexpected

KarlssonWilker tends to stay away from pastiche and mimicry, prioritising modular communication and original editorial mechanics in order to centre emotional intelligence and clarity. In the studio’s identity for Calder Gardens, a green space and art museum in Philadelphia, the team began with no plan whatsoever. For projects for the broader public, KarlssonWilker tries to

The Power of Asking What’s Next for Integrated Communications

Integrated communications isn’t about one win. Travis Claytor explains how consistent progress comes from the discipline of always asking “what’s next?” The post The Power of Asking What’s Next for Integrated Communications first appeared on Spin Sucks.

Google AI Overviews Gave Misleading Health Advice

The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical queries. Google disputes the reporting and says many examples were based on incomplete screenshots. The Guardian said it tested health-related searches and shared AI Overview responses with charities, medical experts, and patient information groups. Google

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