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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

X’s UK revenues fall 58% as brands flee over moderation fears

The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety. Source: Shutterstock X’s UK revenues fell by almost 60% in 2024 as advertisers continued to reduce spending on the channel amid ongoing concerns around brand safety, reputation and content

Meet the creators shaping the next generation of play in PUBG MOBILE

The Chief Conscience Officer: Communications in a Polarized World

The age of “safe” communications is over. Christopher Barger explains why consistency and not neutrality is the key to surviving a polarized world. The post The Chief Conscience Officer: Communications in a Polarized World first appeared on Spin Sucks.

8 Changes Marketers Should Make In 2026

Paid media didn’t slow down last year. If anything, the platforms made sure we stayed busy. Google rolled out more AI-assisted ad creation features, new Performance Max reporting updates, and continued refining how AI-influenced results shape visibility across search. Microsoft pushed forward with its own set of AI tools inside Ads and Copilot, along with

Future of Marketing Briefing: The ad business arrived at CES in a holding pattern

CES functioned less as a turning point than a temperature check for the ad industry. Behind the stage demos and glossy AI announcements, the advertising industry arrived in Las Vegas with a quieter set of questions than previous years. Q4 held up better than feared but not well enough to justify old certainties. Budgets remained cautious.

Agata Grzybowska on collaborating with Chloé Zhao and Jessie Buckley to make a photobook companion for Hamnet

Agata was commissioned by Chloé to realise these imaginative fixations visually. “She wanted me to photograph the unseen, the unconscious, and this is something I am also very dedicated to,” says Agata. Soon the book began to come into vision, combining Agata’s photographs with Jessie’s writings, with Agata bringing on curator Łukasz Rusznica to aid

The Visibility Engineer Manifesto

“Visibility doesn’t respect silos. Neither can we.” Principle #10 of the Manifesto. Download it here –> The post The Visibility Engineer Manifesto first appeared on Spin Sucks.

Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates

Brands Spent More than $1B on Celebrities in Ads Last Year

Brands Spent More than $1B on Celebrities in Ads Last Year Getty Images Celebrities are playing a bigger role in advertising than ever before. Brands are significantly increasing their investment in celebrity talent in ads even as they consolidate their number of commercial productions, according to a new report from XR (Extreme Reach), an ad

Disney’s new Tik-Tok-style videos could be whole new hellscape

CES is where tech brands have a chance to show off their visions for the future. From beautiful TVs to creative laptops, we’ve seen plenty of exciting hardware already this year. But perhaps the most alarming announcement isn’t related to hardware at all. Disney has taken to CES to announce that it is planning to

From Catalog Cribs to QR Codes: The PESO Model© in Action

TL;DR Becoming a Nonna in 2025 is less “flip through a catalog” and more “scan the QR code and hope the AI can explain what a swaddle sack is.” Baby showers have evolved from pastel balloons and radioactive punch to full-blown brand activations with themes, hashtags, and catering apps. Planning the shower was secretly a

A Checklist For Essential Year-Round Tasks

Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing. Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned

How AI agents will reshape every part of marketing in 2026

Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by your AI assistant. Welcome to 2026, where agentic artificial intelligence isn’t just a tool. It’s your customer. These AI agents work on behalf of people. They scan catalogs, compare options, initiate

James Junk on why his graphic design “won’t save the world” – but it can centre emotion and humanity

The graphic designer and content creator James Junk took to the stage at November’s Nicer Tuesdays in LA to share the process behind multiple areas of his creative work with brands, sustainability, fashion design and social media work. Discussing how his “graphic design won’t save the world”, James tucks into how that’s besides the point

TL; DR Trump’s new memo cracks down on pharma DTC ads—TV, digital, social, influencers, and online pharmacies are all in scope. By the end of this year, some brands will lose up to 40% of their patient acquisition pipeline. Activist investors and proxy advisors are already scrutinizing marketing ROI; your board will follow. Brands with

AI Overviews Show Less When Users Don’t Engage

AI Overviews don’t show up consistently across Google Search because the system learns where they’re useful and pulls them back when people don’t engage. Robby Stein, Vice President of Product at Google Search, described in a CNN interview how Google tests the summaries, measures interaction, and reduces their appearance for certain kinds of searches where

Asda pledges to beat rivals loyalty prices

Asda has pledged to cut prices on “thousands” of everyday products to undercut loyalty card prices offered by rivals Tesco, Sainsbury’s and Morrisons. This extension of the ‘Asda Price’ promise spans over 2,300 products across a range of categories, including fresh meat, fresh produce, chilled, core grocery and bakery lines. Asda has pledged to cut

One of the nerdiest things on my collector shelf is now 49% off

It brings me great pleasure to report that one of the best things I’ve ever purchased – the Hasbro talking Deadpool Head – is now a whopping 49% off over at Amazon, bringing the price to just £54.99 from the usual $154.99 / £120 RRP that we saw at launch. I cannot stress enough how

How Retirement Led to the PESO Model®

TL;DR Retirement became reinvention: Instead of slowing down, diving into Spin Sucks, applying the PESO Model, and the Visibility Engineer’s Manifesto to build systems that are both practical and joyful. Systems = freedom and trust: From wrangling triplets with cart rules and “hands on tummies” to mapping out kitchen moves in Excel, a lifelong instinct

Can AI Systems & LLMs Render JavaScript To Read ‘Hidden’ Content?

For this week’s Ask An SEO, a reader asked: “Is there any difference between how AI systems handle JavaScript-rendered or interactively hidden content compared to traditional Google indexing? What technical checks can SEOs do to confirm that all page critical information is available to machines?” This is a great question because beyond the hype of

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