Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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A consumer opens ChatGPT and types, “What laundry detergent has perfumer-grade fragrance that lasts?” The AI provides three specific recommendations, each with detailed explanations. Your brand, despite its SEO-optimized product pages and paid search budget, never appears. This scenario is playing out millions of times daily across product categories, and most DTC brands remain completely
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Lu Fraser is a UK-born, Iceland-based artist who describes their work as a “broad mess of illustration based creations”. Starting in an interest in making comics and zines, Lu brought these sensibilities into everything from gallery spaces to noise shows. Noise, sonically and visually, plays a large influence in Lu’s textural gestures, utilising the heavy
Read MoreGini Dietrich shows you how the PESO Model© helps CMOs optimize data, build first-party strategies, and balance AI with human creativity. The post Using the PESO Model© as Your Marketing Operating System first appeared on Spin Sucks.
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ChatGPT accounted for 64% of worldwide traffic share among gen AI chatbot websites as of January, while Google’s Gemini reached 21%, according to Similarweb’s Global AI Tracker. Similarweb’s tracker (PDF link) measures total visits at the domain level, so it reflects people who go to these tools directly on the web. It doesn’t capture API
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Sainsbury’s has seen another strong Christmas, winning market share for the sixth consecutive year, putting this down to customer engagement and a “winning combination of value, quality, service and availability for customers”. In a call with the media today (9 January) CEO Simon Roberts told Marketing Week that its marketing over the Christmas period helped
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The Nintendo Switch 2 is getting some brand new Joy-Con colour variants for the first time since launch, but fans are really not happy. The newly introduced Joy-Con colours for the Nintendo Switch 2 console are ‘Light Purple’ and Light Green’, but despite the pretty aesthetic, the only areas where you’ll see these accents are
Read MoreShelly Verkamp explains how to use microlearning to break down complex skills or concepts into bite-sized, digestible pieces. The post From Kitchen Catastrophes to Culinary Confidence: A Microlearning Journey first appeared on Spin Sucks.
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Key dates and notable events throughout the year can feed your content strategy and your social media marketing strategy. Timely aligning your digital campaigns with the right seasons for your brand is a staple part of creating a content calendar. The SEJ marketing calendar includes dates from holiday dates to big sporting events to awareness
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The importance, reach, and financial power of the creator economy is well-established — now everyone is fighting for a piece of the pie. As such, it will become increasingly important that these pies feel freshly baked by hand rather than stale and mass-produced. With AI-generated content flooding social media platforms, embracing the messiness and imperfection
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As design briefs go, Chantelle Pulp’s unwavering commitment to inclusivity and individual expression quite naturally lent itself to variable font technology. Monotypes logotype couldn’t just exist in one static state – “ideas of diversity, adaptability, and boundary-pushing were central to the creation of the variable logo from the start,” says Daniel. Collaborative workshops, sketching sessions
Read MoreOutdated bios. Old articles. Contradicting stats. That’s what AI is using to define your brand. Gini Dietrich shows you how to fix it. The post Structured Trust Is the New Currency of Reputation first appeared on Spin Sucks.
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WordPress powers hundreds of millions of websites. But when issues occur internally, the vulnerability of relying on a single platform becomes apparent. WordPress isn’t the only content management system (CMS) option. There’s a diverse marketplace of publishing platforms for those seeking alternatives. This guide provides an overview of leading WordPress alternatives across key website categories.
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Top of the Ticker: Tony Dokoupil’s stint as the latest CBS Evening News anchor officially began on Monday evening in the show’s New York studios and not on the road as previously planned. This was a result of the breaking news coverage dealing with the capture of Venezuelan president Nicolás Maduro, his wife Cilia Flores,
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Swedish artist Roumen Filipov is a 3D artist who works across archviz, animation, and games. He combines advanced texturing and rendering with handcrafted models to create stylised, dramatic characters. In his free time, Roumen likes to challenge himself to create new interpretations of existing character designs, which helps flex his creative muscles. As such, Roumen
Read MoreSilos don’t just slow you down, they quietly sabotage campaigns. Travis Claytor shows how to use the PESO Model© to break barriers and create measurable impact. The post How the PESO Model© Breaks Silos and Boosts Results first appeared on Spin Sucks.
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Welcome to this week’s Pulse: updates on rankings from December’s core update, platform responses to AI quality issues, and disputes that reveal tensions in AI-generated health information. Early analysis of Google’s December core update suggests specialized sites gained visibility in several shared examples. Microsoft and Google executives reframed criticism of AI quality. The Guardian reported
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Agentic AI introduces a new dynamic to the consumer-brand relationship, particularly as autonomous shopping agents interact directly with brand marketing agents. In the past, AI systems primarily supported recommendations based on user preferences. Now, agentic AI can shortlist options and make purchase decisions on a consumer’s behalf. This shift moves decision-making away from the human
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Julie and Nina’s latest sprint resulted in Alga, a pocketable publication all about seaweed – the perfect subject matter for two illustrators with effortlessly wiggly, organic styles. As their fourth zine project together, the work furthers their exploration of what happens when both of their visual voices meet in one medium. The idea to trial
Read MorePersona deck 2020: CIO Cindy, SMB Sam. Persona deck 2025: ChatGPT, Gemini, Claude. Gini Dietrich shows you how to market to algorithms The post Meet Your New Buyer Persona: ChatGPT (And Its Friends) first appeared on Spin Sucks.
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Enterprise SEO is at the center of some fascinating and fundamental shifts right now. From mainstream media coverage in the Wall Street Journal and Forbes to the Associated Press, Business Insider, Entrepreneur, and more. The role of search and SEO and its impact on enterprise brands and their visibility in a new AI era made
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