Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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The Atlantic sues Google, Arena Group leans into creators, and more. Top U.S. news publishers lose search visibility For years, big publishers treated Google as a distribution utility: publish a lot, cover everything and let domain authority do the rest. The December core update — rolled out Dec. 11–29 — is another sign that bargain
Read MoreMouthwash Studio co-founder and creative strategy director Alex Tan took to the stage in LA’s Nicer Tuesdays to talk through the studio’s diverse fields whilst humorously explaining how creative strategy works, showing how there’s no “right way” to do it. From big-impact visual identities to the studio’s newsletter and cafe-bar, Alex sheds light on how
Read MoreMarketing measurement shouldn’t end in “trust us.” Christopher Barger explains how the PESO Model© gives you data that leaders actually care about. The post Better Marketing Measurement With the PESO Model© first appeared on Spin Sucks.
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YouTube is updating its Advertiser-friendly content guidelines to allow more videos about certain “controversial issues” to earn full ad revenue, as long as the content is non-graphic and presented in a dramatized or discussion-based context. The change was outlined in a Creator Insider video and is reflected in YouTube’s Help Center policy language. What’s Changing
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ADWEEK is putting out a call to nominate yourself or a colleague for one of our various 2026 awards juries. You can complete the form below or access it here. Industry leaders and experts across marketing, media, creative, and tech are eligible to be nominated as a juror. Serving as a juror is an opportunity
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From the moment my sleep little robot awoke aboard the Vessel in MIO: Memories in Orbit, it’s clear this is not in a conventional 3D game. I’ve been exploring the game’s maze of puzzle rooms, lore, and bosses for some time ahead of release, but it’s the art style that has been prompting the dev
Read MoreIf you’re not in the AI answer, you’re not even in the conversation. Gini Dietrich shows you how to get back in. The post Invisible Brands: The New Discoverability Crisis first appeared on Spin Sucks.
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At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly woven themselves into the toolkits of search marketers around the globe. But as many search marketers rush to not only test new products but also scale paid search activity, there is an increasing tendency to
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The buzz around AI in marketing has finally settled into something more useful. We’ve moved past the initial excitement over generative images and into a more grounded, practical phase — one focused on transformation and leveraging data more effectively. And right now, a new chapter is opening up: agentic AI. Unlike traditional AI, which works
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Whether it’s a giant flat white or a game of chess that doubles up as a cheese board, much of set designer and art director Saskia Martindale’s personal practice centres on food. But it’s an obsession that’s surfaced in her commercial projects too. A designer of objects, props and sets, Saskia has worked with brands
Read MoreLearning anything new takes time. Shelly Verkamp explores what the forgetting curve teaches us about mastering the PESO Model©. The post What Wine and Travel Taught Me About Mastering the PESO Model© first appeared on Spin Sucks.
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Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions about ranking in LLM-based search and chat, debunking the commonly repeated advice to “chunk your content.” But that’s really not the conversation Googlers should be having right now. SEO And The Next Generation Of Search
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Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to “reassert leadership and relevance”. Lloyds has unveiled a new brand platform focused on giving consumers confidence the bank can help “turn their aspirations into reality”. Positioned as a “bold creative reset”, the ‘Bank on Lloyds’ platform
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Apple has today announced a collection of creative apps that feels similar to Adobe’s Creative Cloud. In this offering, there’s Final Cut Pro for video editors, Logic Pro for music makers and Pixelmator Pro for image editors on the Mac and iPad, plus Motion, Compressor and MainStage for the Mac and new features for Pages,
Read MoreIf your crisis comms plan still assumes you have a few hours to respond…You don’t. You have 2.4 milliseconds. Gini Dietrich describes how to get ready before your CEO ends up trending. The post Why Speed Matters in Crisis Communications first appeared on Spin Sucks.
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Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We keep asking how to influence AI answers – without acknowledging that LLM outputs are probabilistic by design. In today’s memo, I’m covering: Why LLM visibility is a volatility problem. What new research proves about how
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Companies are prioritizing people-first cultures that support employees as whole humans, not just workers. In this landscape, flexible, modern work models are becoming foundational — giving employees autonomy while maintaining strong connections and collaboration. As reflected by this year’s WorkLife finalists, workplaces are investing in community-building programs that foster stronger connections, whether employees are new,
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“I’ve been obsessed with gossip since forever. I’m a very relationship oriented person, with my love and care for my friends & community (and vice versa) being quite a big value driver,” says Deborah. “Gossip to me is far from a bad thing, but rather a tool that communities use to understand and uphold their
Read MoreSir Martin Sorrell says “PR is dead.” What he really means is “publicity.” Modern PR builds credibility, educates LLMs, engages humans, and drives revenue. The post Publicity Is Dead. PR Is Not. first appeared on Spin Sucks.
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Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in some capacity, you’re hearing about it from your team doing the day-to-day work, from those within your industry, or you’re doing your own exploration. Within search marketing, it has helped to greatly scale efforts as
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