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Cannes Briefing: Creativity is moving beyond the agency model

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Cannes Briefing: Creativity is moving beyond the agency model

ChatGPT To Begin Testing Ads In The United States

Just today, OpenAI confirmed it will begin testing advertising in the United States for ChatGPT Free and ChatGPT Go users in the coming weeks, marking the first time ads will appear inside the ChatGPT experience. The test coincides with the U.S. launch of ChatGPT Go, a low-cost subscription tier priced at $8 per month that

The power of consistency and removing silos: Your Marketing Week

Nuts and bolts Nut butter brand Pip & Nut is a real success story. From a relative unknown a decade ago, it is now the market leader in the UK. And for good reason. It tapped into a market looking for a peanut butter without added sugar, palm oil, or other nasties, and that tasted

Feng Yitong illustrates the surreality of living between cities

Feng Yitong is an Berlin-based illustrator from Xi’an, China whose comic and hand-drawn imagery addresses migration, cultural shifts and embodied experiences in heavy, tactile forms of oil pastels. Using skills learned from her bachelors and masters degrees in illustration at the Berlin University of the Arts, she sketches her emotive scenes, then scans before using

The Five Moments of Need (From Wine Newbie to… Slightly Less Newbie)

Most people don’t learn the PESO Model© all at once. Shelly Verkamp explores how real understanding happens in five moments of need. The post The Five Moments of Need (From Wine Newbie to… Slightly Less Newbie) first appeared on Spin Sucks.

10 Remarketing Lists To Boost PPC Performance

Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give advertisers clearer control over who sees ads, how bids are adjusted, and how messaging aligns with prior brand interaction. As tracking becomes more constrained and audience signals less granular, first-party data carries more weight in

Mythbuster: What AI is not about to do in advertising

As the hype around AI thins into something closer to reality, the ad industry is quietly drawing a line between what the tech can do and what it will not be trusted to touch. Here are the myths, and the reality underneath them. Myth: AI is about to replace media buyers Continue reading this article

Obey the Insect God taps into ’90s FMV nostalgia with modern indie design

There was a weird, brief design trend in late ’90s gaming for digitised sprites, as every developer raced to get a piece of Mortal Kombat’s success. There was a chaotic charm to FMV games like Pit-Fighter and Primal Rage, and it’s a style Obey the Insect God is aiming to bring back; a retro game-inspired

Implementing the PESO Model© in a Zero-Click, Zero-Share World

Your content isn’t broken. The system is. In Part 1 of our new series, Gini Dietrich explores how to build trust and traction with the PESO Model© when clicks and shares disappear. The post Implementing the PESO Model© in a Zero-Click, Zero-Share World first appeared on Spin Sucks.

Google Health AI Overviews Cite YouTube More Than Any Hospital Site

Google’s AI Overviews may be relying on YouTube more than official medical sources when answering health questions, according to new research from SEO platform SE Ranking. The study analyzed 50,807 German-language health prompts and keywords, captured in a one-time snapshot from December using searches run from Berlin. The report lands amid renewed scrutiny of health-related

EDO Found Liable for Contract Breach as Jury Awards iSpot $18.3M in Damages

A jury on Thursday found TV measurement firm EDO, co-founded by actor Ed Norton, liable for breaching its contract with iSpot, both companies confirmed, awarding iSpot $18.3 million in damages. ISpot was seeking up to $47 million. The jury, in the U.S. District Court for the Central District of California, found that EDO breached its

Tickets now available for February’s Nicer Tuesdays!

Roll up! Join us on 3 February at EartH Hackney for our first Nicer Tuesdays of 2026 with yet another selection of brilliant creatives. At next month’s event, you can expect talks from Liang-Jung Chen, a London-based artist interested in material culture as they work across several mediums. After going viral with their UK indefinite

What the Warrior Games Reveals About Purpose-Driven Communications

You don’t need more content, you need purpose-driven communication that adapts and resonates. Travis Claytor shows how the Warrior Games team gets it done. The post What the Warrior Games Reveals About Purpose-Driven Communications first appeared on Spin Sucks.

Publishers Expect Search Traffic To Fall Over 40%

The Reuters Institute for the Study of Journalism has published its annual predictions report based on a survey of 280 senior media leaders across 51 countries and territories. The report suggests publishers are preparing for two potential threats: generative AI tools, and creators who attract audiences with personality-led formats. Note that the Reuters Institute survey

Why internal alignment is your real growth engine

Growth doesn’t stall because you need more leads. It stalls when what’s happening inside can’t keep up with what buyers expect outside. Most teams are moving fast, just not together. Marketing is optimizing campaigns. Sales is chasing a number. Product is launching on its own timeline. And buyers? They’re stuck in the middle, dealing with

These are the new skills creatives are learning to save their jobs from AI

It doesn’t matter how much experience you have. In 2026, if you’re a creative professional, the anxiety is real. We’ve seen the headlines about AI-generated campaigns, the flood of synthetic images, the chatbots that write copy in seconds. It’s no longer about whether AI will affect creative work; it already has. The question is: what

Everyone Wants Virality. No One Wants Consistency.

Key Insights Going viral is more often luck, not strategy, and chasing it without the right system wastes time, money, and momentum. Most viral moments are unpredictable, unrepeatable, and ineffective at driving long-term business results. One moment of attention doesn’t build a brand, but consistency, integration, and alignment do. Real growth comes from sustained, strategic

Social Media Trust Is Breaking Down (And How You Can Rebuild It)

Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports that YouTube (84%) and Facebook (71%) remain the most widely used platforms for U.S. adults, followed by 50% of adults using Instagram. What we should pay attention to is that people’s trust levels have changed.

Marketing recruitment intent takes another tumble

While more marketing leaders expect to add to their teams in the next quarter, the net balance for recruitment intention has dipped, reports IPA Bellwether. Hiring intention from senior marketers to add to their teams remains in the negative, according to IPA Bellwether data shared exclusively with Marketing Week. After hitting a four-year low

In the Age of AI Search, PR Holds the Keys to Visibility

The future of visibility? It’s not SEO. It’s not ads. It’s PR. AI now answers instead of searches—and trust is the new currency. Gini Dietrich has why communicators are perfectly positioned to lead. The post In the Age of AI Search, PR Holds the Keys to Visibility first appeared on Spin Sucks.

16 Content Writing Tips From Experts To Survive 2026

AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable

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