Lloyds launches new brand platform amid ‘bold creative reset’

Lloyds is “significantly investing” in brand amid a wider focus on experience-led customer journeys, as the bank looks to “reassert leadership and relevance”. Lloyds has unveiled a new brand platform focused on giving consumers confidence the bank can help “turn their aspirations into reality”. Positioned as a “bold creative reset”, the ‘Bank on Lloyds’ platform

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Published by marketingweek.com