Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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Premium is no longer a status symbol. Today, premium means access to culture, travel, dining, and the moments that people care about. In this episode of The Speed of Culture podcast, Matt Britton sits down with Jessica Ling, EVP of global advertising at American Express, to explore how Amex is redefining premium for a new
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Possibly one of the most exciting announcements to come from CES this year is the official Lego Smart Brick. It’s an advanced 2×4 brick that looks identical to a traditional Lego piece, yet is packed with technologies (and a miniature speaker) to elevate play and bring your Lego sets to life. This might not mean
Read MoreTL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer whether to use AI, but whether organizations have a system strong enough to govern it.
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“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve probably already had a version of this conversation. It’s a seductive idea. After all, humans are expensive and can take hours or even days to write a single article. So, why not replace them with
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I’ve written extensively about CTV, often to help marketers recognize when the channel is not the right investment. While CTV remains relatively under-adopted in B2B, interest is growing as brands begin planning their 2026 marketing budgets. In recent months, inquiries from B2B marketers evaluating whether CTV deserves a place in those plans have increased noticeably.
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Where the book is really born was in the quiet, uncanny connections between images that captured “the ruin and feeling of uncertainty” growing up in the “third world” they grew up in, which they found to be genetically made up of abandoned places, fragile objects, industrial leftovers, traces of ecological collapse and moments where nature
Read MoreBot-created boycotts are real. Gini Dietrich has a first-24-hours crisis playbook to diagnose inauthentic spikes, respond without fueling outrage, and protect your brand. The post How to Prepare for a Bot-Created Crisis first appeared on Spin Sucks.
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Reddit is rolling out Max campaigns, a new automated campaign type now available in beta for traffic and conversion objectives. The launch comes as Reddit continues to see strong advertiser momentum, supported by rising daily active users and rapid growth in conversion activity. While automation is now standard across most paid media platforms, Reddit is
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Former Tesco marketing boss and Advertising Association president, Alessandra Bellini, has been awarded an OBE in the New Year’s Honours List. Alessandra Bellini Former Tesco chief customer officer Alessandra Bellini has been awarded an OBE (Officer of the Order of the British Empire) in the 2025 King’s New Year Honours List for her services to advertising
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It’s been a long-running joke that you can play DOOM on any device. Fans of id Software’s iconic first-person shooter have fired it up on everything from calculators to pregnancy tests since the source code was made freely available way back in 1997. The adage is that if it has a display, it can play
Read MoreWhat if everything you’ve been told about building trust is wrong? Travis Claytor unpacks five myths that shape how we earn credibility in the age of AI. The post 5 Myths About Trust in the Age of AI first appeared on Spin Sucks.
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Within a week of each other, Microsoft CEO Satya Nadella and Jaana Dogan, a Principal Engineer working on Google’s Gemini API, posted comments about AI criticism that shared a theme. Both redirected attention away from whether AI output is “good” or “bad” and toward how people are reacting to the technology. Nadella published “Looking Ahead
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CES has become the ad industry’s first real gut check of the year. For Amazon’s ad team, that means less pitching and more listening. That posture can read as contrarian given the concentration of big agency leadership and CMOs. Internally, however, Amazon treats the show less as a sales opportunity and more as a read
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It’s been a great year to think about collaboration, community, and connection. I believe we’ve yet to fix the challenge around silos, but I have seen a lot of people being unafraid to start again and find their new potential, whether that’s in a new workplace, a new country, or even a completely new sector.
Read MoreBots now outnumber humans online. Gini Dietrich says you can counter the “dead internet” with a PESO Model© playbook: proof-of-work content, provenance, and verified human signals. The post How to Manage Your Brand on the Dead Internet first appeared on Spin Sucks.
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AI has created insecurity for content writers, where their jobs could be in jeopardy from machine-generated content at scale. The reality is that many content writers may be displaced, but the ones that can survive and be in demand are the ones who embrace the current changes in search and adapt. Writers can be irreplaceable
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Finding the right doctor can feel like a gamble, but Zocdoc wants patients to know they don’t have to settle. That’s the premise behind the healthcare app’s new national campaign, “You’ve Got Options,” created by 72andSunny. The work takes a humorous, character-driven approach to the everyday anxieties of seeking medical advice, aiming to normalize the
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Disney and Pixar have made some of the most influential animated films of the 2000s, so budding animators want to pay attention when an alumna shares a tip. A Disney actor turned animator turned game developer has just shared one of her favourite pieces of technical advice for achieving fluid animation, and it’s a point
Read MoreEvery communicator wants visibility. Travis Claytor shows why the path there starts with trust and how to scale it with the PESO Model©. The post 6 Ways to Scale Trust with the PESO Model first appeared on Spin Sucks.
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Source: ITV ITV has launched a new brand platform as it looks to enter its next phase of growth, marking its biggest brand-led marketing investment since the launch of its streaming platform ITVX in December 2022. Launched on 1 January, ‘There’s No Place Like ITV’ is a fully integrated campaign running across TV, radio, online,
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