Why ITV is investing in brand to drive its next stage of growth

Source: ITV ITV has launched a new brand platform as it looks to enter its next phase of growth, marking its biggest brand-led marketing investment since the launch of its streaming platform ITVX in December 2022. Launched on 1 January, ‘There’s No Place Like ITV’ is a fully integrated campaign running across TV, radio, online,

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Published by marketingweek.com