January 6, 2026
Evolved, Operational, and Built for AI
TL;DR The PESO Model® hasn’t stood still—it has evolved to meet the realities of how marketing and communications operate in 2026. As AI accelerates execution and teams are asked to deliver more with fewer resources, the challenge is no longer whether to use AI, but whether organizations have a system strong enough to govern it.
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Published by spinsucks.com
