Why Pharma Needs the PESO Model© Now

TL; DR Trump’s new memo cracks down on pharma DTC ads—TV, digital, social, influencers, and online pharmacies are all in scope. By the end of this year, some brands will lose up to 40% of their patient acquisition pipeline. Activist investors and proxy advisors are already scrutinizing marketing ROI; your board will follow. Brands with

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Published by spinsucks.com