How AI agents will reshape every part of marketing in 2026

January 9, 2026

How AI agents will reshape every part of marketing in 2026

Think about the last time you shopped online. Now imagine that entire process — searching, comparing, buying — handled not by you, but by your AI assistant. Welcome to 2026, where agentic artificial intelligence isn’t just a tool. It’s your customer. These AI agents work on behalf of people. They scan catalogs, compare options, initiate

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Published by martech.org