Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift

January 9, 2026

Reddit Max Campaigns, Google Creator & Microsoft Targeting Updates

Welcome to the first PPC Pulse of 2026! In this week’s update, Reddit introduces a new automated campaign type, Google expands its Creator Partnerships beta, and Microsoft announces new data-driven targeting capabilities. Reddit launched Max Campaigns, an automated campaign format designed to simplify setup and expand reach across its ad inventory. Google rolled out updates

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Published by searchenginejournal.com