X’s UK revenues fall 58% as brands flee over moderation fears

The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety. Source: Shutterstock X’s UK revenues fell by almost 60% in 2024 as advertisers continued to reduce spending on the channel amid ongoing concerns around brand safety, reputation and content

Read the full article

Published by marketingweek.com