Asda pledges to beat rivals loyalty prices

Asda has pledged to cut prices on “thousands” of everyday products to undercut loyalty card prices offered by rivals Tesco, Sainsbury’s and Morrisons. This extension of the ‘Asda Price’ promise spans over 2,300 products across a range of categories, including fresh meat, fresh produce, chilled, core grocery and bakery lines. Asda has pledged to cut

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Published by marketingweek.com