Lego’s bold tech play and X hits a new low

January 7, 2026

Lego’s bold tech play and X hits a new low

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions. Lego is one of those companies that you wouldn’t necessarily associate with technology. Its core brand ethos, after all, is about inspiring imagination and play in both children and adults alike. It’s a tactile

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Published by marketingweek.com