Google’s Mueller Weighs In On SEO vs GEO Debate

January 7, 2026

Google’s Mueller Weighs In On SEO vs GEO Debate

Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into the picture. Mueller responded to a Reddit thread asking whether SEO is still enough or whether practitioners need to start considering GEO, a term some in the industry use for optimizing visibility in AI-powered answer

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Published by searchenginejournal.com