Why B&Q’s top marketer returned after 12 years

Joining, leaving and re-joining a company may be an unexpected path, but B&Q marketing director Katherine Paterson has re-joined the retailer armed with a fresh perspective. Paterson served as B&Q marketing director between January 2011 and December 2012, returning in April 2025 after more than 12 years away leading marketing at Hobbycraft and six months as

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Published by marketingweek.com