Aldi reclaims top spot as ‘most recognised’ Christmas ad

Brands “subverting Christmas traditions without falling out of step with the festive spirit” have made this year’s “most effective” ads. Aldi has topped the charts for branded and de-branded recognition with its three-part festive trilogy, according to exclusive Ipsos ‘Race to Christmas’ data. In the final week of the race, Aldi’s tenth year of ‘Kevin

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Published by marketingweek.com