Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated tools, many teams struggle to realize martech’s full potential, often because critical talent and expertise are missing. The solution lies not in the technology alone, but in the roles and
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So the John F. Kennedy Memorial Center for the Performing Arts is now the Donald J. Trump and John F. Kennedy Memorial Center for the Performing Arts. If it seems strange that a sitting president would create his own memorial antemortem, it’s perhaps even stranger that his team wasn’t prescient enough to secure the web
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When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI conversation – no search results,
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For most marketers, success is measured in sales uplift or return on investment. At Netflix, however, the streaming giant’s marketing teams are measured on their ability to build fan engagement and drive conversation. “Netflix is unique because marketing is tasked to generate fandom and drive conversation,” says June Sauvaget, Netflix’s vice-president of marketing for EMEA.
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It’s been a varied year here at Creative Bloq. As ever, we’ve covered all things creativity including a mix of stories about art, design and technology. And what have people been reading? I hear you cry. Well wonder no more, because here is our list of the top 10 most popular news and features on
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2025 was notable for GEO, Google patents, and research papers. WordPress entered the year with uncertainty and ended it roaring into 2026. The post Review Of 2025: Highlights & Lowlights For SEO (& WordPress) appeared first on Search Engine Journal.
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2025 was another challenging year for the retail industry, as tariffs added another crushing blow to an industry that had already been dealing with sky-high inflation and waning VC dollars in recent years. The numbers lay bare how challenging it was for the retail industry: As of October, job cuts across U.S. firms hit a
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As we look ahead to the New Year, many of us are beginning to wonder what trends are on the horizon for 2026. With the increasing emergence of AI and microtrends changing every two seconds, it can be hard to pin down what’s hot, but thankfully, there’s a solution. Enter Canva with its 2026 Design
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2025 was a carousel of chief marketing officer (CMO) exits, arrivals, and shake-ups that kept the advertising world on its toes. While the CMO door keeps revolving, 2026 will once again see marketing bosses challenged by geopolitical upheaval and squeezed consumer spend. There will also be opportunities, including the FIFA 26 World Cup and a
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As creatives, we’re navigating an industry transformed. AI is no longer an emerging trend; it’s embedded in our daily processes. But amid this revolution, one truth has only grown clearer: the more technology advances, the more irreplaceable our humanity becomes. This has become strikingly evident over the last year in particular. As I look at
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Ahrefs tested how AI systems behave when they’re prompted with conflicting and fabricated information about a brand. The company created a website for a fictional business, seeded conflicting articles about it across the web, and then watched how different AI platforms responded to questions about the fictional brand. The results showed that false but detailed
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Marketing mix models aim to answer the marketer’s billion-dollar question: where should you spend your budget? Yet most organizations build models and still struggle to translate their outputs into decisions anyone feels confident making. The problem isn’t how advanced the model is. It’s how organizations use it and what they feed into it. The real
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We lost a true artistic inspiration in 2025. For over 40 years, Drew Struzan did more than just paint our cinematic heroes in some of the best movie posters: his talent for capturing the emotion of a film shaped many childhood dreams. From the quiet strength of Indiana Jones to the shock of Marty McFly,
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Cybersecurity firm Gen has developed an entire 12-part YouTube series entirely through generative AI as it looks to adopt the technology deeper into its creative process. Gen CMO Krista Todd tells Marketing Week that the business has been “very focused on AI” across the marketing function for a while now – and that barely a
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I’ve been writing for Creative Bloq since I managed the team that launched it in 2012. At the time, I remember a battle raging about the use of minimalism in design. But back then, this was pretty dry stuff; only taking place within the narrow niche of the graphic design profession, and usually with good
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This was the year AI went from being a future concern for publishers to being part of their daily reality. In 2025, generative AI was weaved into traffic analyses, licensing negotiations and product development. Clicks from search waned. AI answers increasingly replaced blue links that drive people to publishers’ sites. Some companies struck AI content
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It’s pretty hard to reinvent the wheel when it comes to app icon design. When scalability is a priority, there are only a handful of shapes that really work, but there’s one design that you might want to avoid (for the sake of your users, at least). Those of you who have fought in the
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The Ads That Made People Feel Something In 2025, Per System1 No matter how crazy the world gets, brands can still get us to pay attention by sparking genuine emotion, according to System1’s ranking of 2025’s top U.S. ads. Each year, the marketing effectiveness firm evaluates ads* based on the emotional response they ignite, the
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Over the past three years, creatives working in video games have been relentlessly battered by wave after wave of industry layoffs, with tens of thousands of people losing their jobs. There are multiple reasons behind it: overhiring when demand for entertainment spiked during Covid, a preference for investing in AI, and the global economic slowdown
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Salesforce has rolled out its Agentforce Sales app for ChatGPT, bringing AI-powered CRM functionality into the hands of sales reps — right inside their conversations. The integration, announced yesterday, connects Salesforce data with OpenAI’s ChatGPT to help sellers prioritize leads, update opportunities, and generate account plans without switching apps or tabs. The idea is to
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