
December 28, 2025
Here are the biggest moments in AI for publishers in 2025
This was the year AI went from being a future concern for publishers to being part of their daily reality. In 2025, generative AI was weaved into traffic analyses, licensing negotiations and product development. Clicks from search waned. AI answers increasingly replaced blue links that drive people to publishers’ sites. Some companies struck AI content
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Published by digiday.com
