Netflix’s VP of marketing on its goal to generate fandom

For most marketers, success is measured in sales uplift or return on investment. At Netflix, however, the streaming giant’s marketing teams are measured on their ability to build fan engagement and drive conversation. “Netflix is unique because marketing is tasked to generate fandom and drive conversation,” says June Sauvaget, Netflix’s vice-president of marketing for EMEA.

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Published by marketingweek.com