How ChatGPT’s Native Shopping Could Rewrite Digital Commerce

December 29, 2025

How ChatGPT’s Native Shopping Could Rewrite Digital Commerce

When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, compare, and purchase products online. For the first time, shoppers can browse and buy directly inside an AI conversation – no search results,

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Published by searchenginejournal.com