Bluey crowned your marketing winner of 2025

Bluey has beaten Labubu in the final round of voting to take home the top prize. Source: Ludo Studio It has been a hard fought contest, but BBC Studio’s Bluey has taken home the coveted prize of Marketing Week readers’ top marketing initiative of 2025. Bluey beat Pop Mart’s Labubu in the final round of

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Published by marketingweek.com