Pandora is betting on AI agents to scale service and emotional selling

When Pandora rolled out its first AI-powered service agent earlier this year, the goal wasn’t to showcase cutting-edge technology. It was to survive the peak holiday shopping season without sacrificing the customer experience or margins. The agent, dubbed Clara, launched as a chatbot on the brand’s website in mid-February and now resolves around 60% of

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Published by digiday.com