Salesforce buys Qualified to accelerate its AI‑driven GTM strategy

Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with

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Published by martech.org