
December 20, 2025
3 Ways Consolidation Will Hit Commerce Media in 2026
Dealmaking in commerce media is likely to heat up in 2026. Commerce media ad spend has surged in recent years, reaching nearly $59 billion in the U.S. this year, according to Emarketer. And while growth is expected to slow over the next few years, the market analysis firm predicts that it will account for a
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Published by adweek.com
