Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On

December 21, 2025

Grey CCO Thiago Cruz Lands at Buzzy Running Shoe Brand On

On recently made an interesting new marketing hire, signaling that the running brand may be looking to beef up its internal agency. Thiago Cruz, former chief creative officer at Grey New York, joined Swiss running shoe brand On as its global head of brand and creative in September. Cruz leads On’s internal creative studio, overseeing

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Published by adweek.com