Advertising, Marketing & Media Industry News
Cannes Briefing: Creativity is moving beyond the agency model
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If you’re hunting for a laptop for drawing, the Huawei MatePad 12 X is a strong new contender. Announced just last month, it’s a touchscreen tablet but comes with a detachable keyboard for versatile laptop functionality. And if you’re quick, you can get a fantastic launch deal that includes the new Huawei M-Pencil Pro stylus
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Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks. AI trending previews in Discover are live in the U.S., South Korea, and India. A sports “What’s new” button will begin rolling out in the U.S. in the coming weeks.
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Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something only big brands could afford, many SMBs are starting to explore what it might do for their marketing. In conversations with business owners and marketers across the Cleveland area, the same questions
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Over the years, the studio has also worked with some of the biggest names in tech, entertainment and sports, like Google, Netflix, Instagram, Dropbox, Apple, Disney, Hulu, and National Geographic. Despite all the success, working towards an industry with equal opportunities doesn’t come without roadblocks. The death of George Floyd and the Black Lives Matter
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YouTube is launching an all-new timeline editor for Shorts that puts video clips, overlays, and audio in one unified view. The update responds to creator requests for more precise controls inside the YouTube app. What’s New The editor adds timeline-level controls you can use without switching modes. You can trim and reorder clips via drag-and-drop
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Budget is eight times more likely to drive effectiveness than ROI When it comes to driving advertising effectiveness, scale trumps efficiency, according to new IPA research from Les Binet and Medialab Group chief data officer Will Davis. The researchers analysed winning IPA Effectiveness Award case studies, and found that ROI only accounts for 11% of
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Leaving behind my iPad Pro for a week-long trip to Autodesk University 2025 felt reckless. Apple’s tablet has long been my creative safety net, the ideal go-to for a distracting doodle, its power and speed more than capable of most tasks, and, of course, Procreate. But for a return flight from London to Nashville, I
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What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just what they search for, your content naturally becomes more relevant and your performance more sustainable. Google processes over 5 trillion searches annually, and many
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It’s no understatement to say that 2025 has been a rollercoaster year for the media agency world. From the frenetic pace of consolidation taking place mainly across independents as a result of the looming close of Omnicom’s acquisition of Interpublic Group to the constant win-and-lose battle for clients, there’s been so small amount of change
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Yuka Hirac likes to render perceptions malleable through her photography, bookmaking, and multidisciplinary practices, initially starting up in London studying makeup. “Whether it’s skin covered in makeup, or a photograph printed on paper, I’m interested in moments when perception fluctuates slightly through layering, creating moments of both uneasiness and beauty,” she tells It’s Nice That.
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WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg in response to the September 2025 court order that dismissed several counts but gave WP Engine an opportunity to amend and fix issues in its earlier filing. Although Mullenweg blogged last month that the ruling was a “significant milestone,” that’s somewhat of an
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While the chief marketing officer (CMO) post isn’t about to disappear tomorrow, it’s impossible to ignore the mounting evidence of its steady erosion. As ADWEEK reported in August, the average CMO tenure slipped from 4.1 years in 2024 to 3.9 years in 2025. Last year, 63% of Fortune 500 companies had CMOs—but in 2025, that
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My studio is in an office building full of realtors and physical therapy offices. No one really knows there’s an art studio on the first floor. I roll into the studio around 5am most days. There’s a front office where a lot of my books are and where my assistant works, and a lot of
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Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact SEO and search. It depends on your business model as to just how much of a catastrophic effect LLM platforms have taken away your clicks and, more importantly, your end business outcomes. Google still remains
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MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Agentic AI is rapidly changing the face and feel of shopping for both retailers and consumers, according to a report on agentic commerce from management consultancy firm Kearney. The report, “Agentic Commerce: From Brand Loyalty to Bot Logic,” found 73% of consumers are
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Adam Shrewsbury, the Southeast Michigan-based tattoo artist, has found more than just people to tattoo. Inspired by traditional tattooing, stylistically and symbolically, the talismanic vernacular of tattoo imagery creates a gateway into life’s major realities for Adam: love, loss, hope, betrayal, triumph, endurance – and death. When Adam’s mother suddenly died when he was a
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At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for the first time. The uptake was stratospheric. Since the explosive launch, ChatGPT hasn’t shown signs of slowing down in developing new features or maintaining worldwide user interest. As of September 2025, ChatGPT now has a
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Kirsten McPherson will lead Diageo’s ready-to-drink strategy in the UK, as the spirits giant looks to lean further into the high-growth area. Diageo is introducing its first marketing director for the ready-to-drink (RTD) category in the UK, as the spirits giant looks to drive growth in the area. Kirsten McPherson will take on the newly
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With TRON: Ares finally in cinemas, the digital frontier is glowing again (though a little dimmer than before). The news sent me back to the 1982 original, and honestly, rewatching it feels like discovering the moment cinema first embraced something new. Among the best CG films of the 1980s, a shortlist that barely existed at
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The rise of AI technologies has brought a level of panic to the publishing industry not seen since the birth of the world wide web. We all know AI is changing how people engage with websites, but we’re not sure yet what these changes will lead to. The fact that AI is just past its
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